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Webinar Recap: Using Buying Intel to Supercharge Your ABM Campaigns

March 8, 2020•Ariana Shannon

Using Buying Intel to SuperCharge Your ABM Campaigns

As a B2B marketer, you’re looking to move the needle on pipeline and revenue. You want to craft compelling campaigns, but how do you reach target accounts at the right time with the right messaging?

By pairing Account based marketing (ABM) and intent data you can influence buyers early and address pain points throughout the purchase journey. Given more visibility into real-time buyer interests and behaviors, both marketing and sales teams are more equipped to engage key stakeholders and win over target accounts.
In this recap, Nathan Steele, Manager of Customer Success at Owler, and Jason Hubbard, VP of Growth at SalesIntel, explain how intent data can bring your ABM strategy to the next level.
AGENDA
  • What do we mean by Buying Intel/Intent Data?
  • Designing an ABM campaign with Intent Data in mind
  • Supporting MarTech needed to maximize automation
Accompanying Slide Deck

Meet the Presenters

Nathan Steele - Owler presenter

Nathan Steele

Owler

Nathan Steele is an experienced Sales Manager with a demonstrated history of working in the information technology and services industry. He is also skilled in contract negotiations, enterprise software, and sales and has a strong business relationship background with a record of successful performance.

jason_hubbard

Jason Hubbard

SalesIntel

Jason has literally grown-up in startups, including helping to grow three top 100 Inc. Fastest Growing Private Companies. Most recently, Cirrus Insight was number 41. He now serves as the VP of Growth for SalesIntel.io. SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth.SalesIntel is the top provider of accurate and affordable sales and marketing contact data. With 95% accurate, human-verified contacts, 60+ Million machine processed data, and the most direct-dial contacts in the industry, SalesIntel is your resource for contact data. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth!

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