Recap: Stop the BS in B2B Advertising: A Holistic Approach to Driving Demand

B2B Advertising

Advertising can be a powerful revenue driver, but it’s easy to waste your budget without realizing it. As platforms like Google, LinkedIn, and Meta grow more complex, it often feels like they’re built to drain your funds rather than boost ROI. In this session, we’ll give you a clear framework for optimizing your advertising, particularly in Google PPC and LinkedIn. We’ll focus on ABX and show you how to refine targeting, improve ad copy, and choose the right platforms to get your ad spend back on track.

 

Meet the Presenters

Ken Lempit

CEO at Austin Lawrence Group

Ariana S (2)

Ariana Shannon

Director of Marketing, Brand at SalesIntel

Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track, taking her to her current role as the Marketing Director at SalesIntel. Her unique perspectives on sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.