Human Verification
Comprehensive Support
Real Mobile Numbers
Research on Demand
Guided Transitions
Contact Data
Intent Data
Company Technographics
Company Firmographics
Building an early ABM program often feels overwhelming. The pressure for immediate results, the need for sales team engagement, executive scrutiny, and a hefty tech stack can be paralyzing. Instead of scaling an unproven model, why not start small? Focus on identifying key interactions that lead to buyer decisions and map out how to guide target accounts from awareness to pipeline.
This approach, known as Signal Stacking, simplifies ABM by stacking interactions to optimize success before involving sales teams. Join Mason Cosby to learn how to identify signals, build an account progression model, and launch an effective ABM program within 60 days.
Meet the Presenters
Mason Cosby
Founder at Scrappy abm
Most marketers are struggling to keep up. Between a new term daily, new tools, new strategies, and the ever-looming sense of imposter syndrome, marketers are struggling to keep their heads above water. That’s why I create content daily to help you see you aren’t alone. I am very publicly building a podcast focused on Marketing Careers. I am very publicly trying to learn how to balance work and life. I very publicly share how to build Scrappy ABM programs. And I am working through how to live out my faith as a Christian in the B2B Tech world. None of this is easy. But it’s essential to work through to find personal, spiritual, financial, and professional success. So if you’re looking for your new marketing friend to stumble forward with, welcome. Please send me a connection request or give me a follow. Now for a lil bit more about me.
Ariana Shannon
Director of Marketing, Brand at SalesIntel
Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track, taking her to her current role as the Marketing Director at SalesIntel. Her unique perspectives on sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.
