Signals for Strategic Growth: A Winning GTM Strategy for 2025

The way you interpret and leverage market signals can dramatically influence your growth trajectory for 2025. Join industry experts from SalesIntel and Bombora for an enlightening session designed to empower CMOs and CROs with the insights needed to craft a cohesive and winning strategy. This webinar will provide you with a modern playbook for navigating the complexities of the buying journey and optimizing your pipeline with precision.

Key Takeaways:

• Stay Ahead of the Game: Master the art of identifying market shifts and transforming them into competitive advantages, ensuring you capitalize on opportunities before your rivals do.
• Innovate Your GTM Strategy: Learn how to effectively synchronize your GTM initiatives with real-time buyer behaviors, enabling your organization to achieve predictable and scalable growth in an ever-changing environment.
• Optimize Your Pipeline: Discover actionable strategies for consistently filling your 2025 pipeline with high-quality leads, eliminating uncertainty and driving your revenue goals with confidence.

Meet the Presenters

Ariana Shannon

Marketing Director at SalesIntel

Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track, taking her to her current role as the Marketing Director at SalesIntel. Her unique perspectives on sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.

Chelsea Waxenberg

Senior Director, Sales Enablement & Product Marketing at Bombora

Chelsea is an innovative leader with over 13 years of experience driving go-to-market strategy and revenue enablement in SaaS and DaaS organizations. Having significantly contributed to various functions and business units throughout her career, Chelsea excels at aligning cross-departmental teams to develop and implement data-driven strategies that accelerate growth, optimize market positioning, and achieve business objectives.