The panel “Unlocking Audience Insights: The Key to Go-to-Market Success” features Janice Gordon, founder of Scale Your Sales, and Sangram Vajre, co-founder of Terminus. They discuss the importance of customer-centricity in shaping go-to-market strategies, emphasizing the need for continuous reassessment of the ideal customer profile (ICP). Both highlight the risks of internal misalignment and poorly defined audiences, stressing the critical role of customer experience, feedback loops, and strategic alignment in driving revenue growth.
Meet the Presenters
Manoj Ramnani
Founder & CEO at SalesIntel
Manoj is a graduate of George Washington University’s business school with a degree in Management of Information Systems. He also actively serves as a board member for Duo Education, Center for Advanced Orthopedics (CAO), GymGO and Mobile Spectrum. Manoj is the Founder and CEO of SalesIntel, a company committed to providing the highest quality B2B contact data on the market. SalesIntel’s research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.
Sangram Vajre
Founder and CEO of GTM Partners
CEO @ GTM Partners | WSJ best selling Author of MOVE | Co-founder @Terminus @Peak Community | Ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B)
Janice B Gordon
Founder of Scale Your Sales
Ready to transform your sales strategy and drive unstoppable growth? As a Customer Growth Expert, Janice empowers CEOs, CROs, and Sales Leaders to achieve success by hiring top sales talent, building highly productive teams, and generating customer-centric businesses that thrive.
Janice provides exclusive access to a sales-specific predictive database that helps organizations benchmark success metrics for recruiting and onboarding. Her strategies have helped companies double their revenue, with one increasing by $6M in less than a year.
As a TEDx speaker, Cranfield MBA, and LinkedIn Sales influencer, Janice brings modern insights to boost revenue growth. Connect with Janice today!