Recap: The Hidden Cost of Growth: Identifying and Paying Down your ‘Go-To-Market Debt’

Growth Identifying

Your biggest barrier to revenue growth isn’t outside competition, it’s your accumulation of “go-to-market debt” that will hinder your ability to scale. GTM teams traditionally address revenue growth hurdles by throwing resources at the problem, in a quest to reduce the delta between concept and exponential revenue growth. This action encourages corner cutting and results in an accumulation of “go-to-market debt”. Parallelling technical debt, “go-to-market debt” ‘hinders scalability and efficiency over time. Recognizing and paying down this debt early on is crucial for achieving sustainable growth. We will introduce how to recognize, pay down and avoid ‘go-to-market” debt, ultimately leading to fast, predictable and sustainable revenue growth.

 

Meet the Presenters

Laura Wheeler

Founder, COO of RVNU

I entered the tech industry in early 2007 while playing in a cover band and working as an event coordinator. Since then, I have worked my way through the 2008 recession, 2013 IPO and 2018 acquisition at 2 companies. I’ve held roles from inside to outside sales, Leadership, Sales Operations, Enablement and now taking everything I’ve learned and applying it as the owner of Renegade Operations consulting early stage start-ups on how to build, hire and optimize their GTM Operational strategy.

Terry Burgess

VP of Operations at SalesIntel

Terry Burgess is an accomplished leader in go-to-market (GTM) operations. He currently serves as the Vice President of Revenue Operations at SalesIntel.io. With over a decade of experience, Terry is recognized for his strategic vision and proven track record of driving organizational growth through innovative operational solutions.

In his role at SalesIntel.io, Terry has achieved significant results through effective GTM strategies that integrate various business functions. His leadership style emphasizes collaboration and empowers high-performing teams to meet ambitious goals while fostering a culture of excellence.

Previously, Terry served as a Senior Director at Applitools, where he utilized data-driven insights to drive improvements in the sales process, making it more effective and enhancing product adoption for both prospects and customers. His efforts in optimizing cross-departmental collaboration played a crucial role in maximizing revenue and ensuring a seamless customer experience.

In his personal life, Terry enjoys playing ice hockey and discovering new things in the San Francisco Bay Area. He is dedicated to keeping up with the latest trends and best practices in GTM operations.