Human Verification
Comprehensive Support
Real Mobile Numbers
Research on Demand
Guided Transitions
Contact Data
Intent Data
Company Technographics
Company Firmographics
Setting pipeline targets and quotas is one of the most important exercises your RevOps team will own. The targets need to satisfy what is needed from the overall business, be aspirational enough to drive top performance, and also must be achievable and believable enough for reps to deliver against.
So many companies approach this in a top down spreadsheet fashion without understanding the underlying GTM levers.
This workshop will teach you the core strategic elements to target setting, delineate metrics to measure as realistic gut checks, and layout process and change management steps to drive adoption and ownership in your GTM
Meet the Presenters
Terry Burgess
VP of Operations at SalesIntel
Terry Burgess is an accomplished leader in go-to-market (GTM) operations. He currently serves as the Vice President of Revenue Operations at SalesIntel.io. With over a decade of experience, Terry is recognized for his strategic vision and proven track record of driving organizational growth through innovative operational solutions.
In his role at SalesIntel.io, Terry has achieved significant results through effective GTM strategies that integrate various business functions. His leadership style emphasizes collaboration and empowers high-performing teams to meet ambitious goals while fostering a culture of excellence.Previously, Terry served as a Senior Director at Applitools, where he utilized data-driven insights to drive improvements in the sales process, making it more effective and enhancing product adoption for both prospects and customers. His efforts in optimizing cross-departmental collaboration played a crucial role in maximizing revenue and ensuring a seamless customer experience.
In his personal life, Terry enjoys playing ice hockey and discovering new things in the San Francisco Bay Area. He is dedicated to keeping up with the latest trends and best practices in GTM operations.
Anne Pao
CEO & Founder of Ignite Consulting
Hi! I’m Anne, Founder and CEO of Ignite Consulting, a fractional go-to-market strategy and revenue operations consulting firm. Ignite Consulting is founded on the belief that the keys to scalable growth should be accessible to more than just large companies. I also am the Founder of RevOps Village, a 500+ community for revenue professionals with a focus on RevOps. We host monthly roundtables with featured leaders across the revenue sphere; discussing anything from forecasting rigor to prospecting and outreach strategy to pipeline generation tactics and best in class tooling. A performance-driven leader, I’m passionate about enabling companies with a strong go-to-market and analytics foundation shaped by my 20+ years as a strategic operator in public and private companies. I’ve been the economic buyer or champion in 500+ SaaS technology deal conversations and as a result bring deep empathy for the buyer journey. I also advise multiple startups around GTM motion, tech stack optimization, product roadmap and positioning to CROs and RevOps buyers.
