Recap: Partnership GTM Roundtable: Mythbusting & Building Winning Alliances

Mythbusting & Building Winning Alliances

Is your GTM stuck in a rut? Traditional lead gen methods falling flat? Join industry leaders for a CEO roundtable on the exploding trend of partnership-driven growth. We’ll unpack exclusive research on why partnerships are the #1 investment area for B2B leaders in 2024, and unveil the secrets to building successful alliances that close deals faster, increase ACV, and lower CAC.

This session is for you if:

  • You’re tired of the same old GTM strategies.
  • You’re curious about the power of partnerships for growth.
  • You’re struggling to get partnerships to work for your business.

Audience Takeaways

  • Discover why partnerships are the hottest GTM channel in 2024 (backed by exclusive research).
  • Bust the myth: Why 90% of partnerships FAIL (and how to avoid the pitfalls).
  • Get practical tips on budgeting, revenue attribution, and team alignment for partnership success.
  • Hear from industry leaders about their most successful partnerships and the keys to their longevity.

Meet the Presenters

Manoj Ramnani

Manoj Ramnani

Founder & CEO at SalesIntel

Manoj is a graduate of George Washington University’s business school with a degree in Management of Information Systems. He also actively serves as a board member for Duo Education, Center for Advanced Orthopedics (CAO), GymGO and Mobile Spectrum. Manoj is the Founder and CEO of SalesIntel, a company committed to providing the highest quality B2B contact data on the market. SalesIntel’s research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.

Asher Matthew

Asher Matthew

Founder & CEO at Partnership Leaders

Sangram Varje

Sangram Varje

Founder & CEO at GTM Partners

CEO @ GTM Partners | WSJ best selling Author of MOVE | Co-founder @Terminus @Peak Community | Ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B)

Jason Yarborough

Jason Yarborough

Co-Founder at Arcadia

I‘m Jason, better known around these parts as Yarby. I’m a relationship builder, Revenue Growth Strategist, and Podcast Host. Passionate about People, Partnerships, and Purpose.

Throughout my roles as VP, Partnerships, I’ve averaged a 400% increase in ARR through the development and launch of Nearbound Strategies. At Drift, we saw a remarkable 500% growth in the tech partner program by integrating Nearbound campaigns with both sales and marketing efforts.

As co-founder of Arcadia, I’m dedicated to teaching revenue teams how to build pipelines and achieve revenue goals through effective Nearbound strategies, while Inbound and Outbound aren’t as impactful as they once were.

I’m driven by an insatiable curiosity. I call Montana home, where my wife Sam and our two kids enjoy hiking, fly fishing, and skiing. Sam & and I also host a podcast called “Friends with Benefits,” where we have way too much fun exploring fascinating topics around what it takes to build intentional relationships and meeting incredible people.