Catch The Recap: New Year, New Pipeline: Intent Data Strategies for a Healthy and High Performing 2024

Intent Data Strategies

As we embark on a new year, many GTM leaders vow to improve their sales pipeline and achieve ambitious revenue goals. But with limited resources and diverse challenges, how can you ensure your pipeline is healthy, efficient, and ready to drive growth? This webinar will equip you with actionable strategies and practical insights to diagnose pipeline health and improve inefficiencies.

Here’s What You’ll Take Away:

  • Understand the critical components of a healthy GTM pipeline.
  • Identify and diagnose common pipeline challenges.
  • Develop effective strategies for optimizing each stage of the funnel.
  • Leverage data and analytics to make informed decisions.
  • Align sales and marketing for improved collaboration and results.
  • Implement practical tactics for a healthy sales pipeline in the new year.

Meet the Presenters

Ariana Shannon

Director of Marketing at SalesIntel

Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track, taking her to her current role as the Marketing Director at SalesIntel. Her unique perspectives on sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.

Scott Martinis

CEO/Founder at B2B Catalyst

Scott has built a career in sales for the last decade. He combined experience from marketing agencies, process automation, and outbound sales to create a unique point of view on B2B GTM strategies. He helps $1-$10mm B2B SaaS sales teams scale efficiency using tech enabled account based demand generation



Craig Jordan

CEO & Founder at SaaScend

Mark Ogne

Founder & CEO at ABM Consortium

Mark Ogne is the Founder and CEO of ABM Consortium and the originator of the now-popular strategy of ABM Orchestration. He brings 25 years of sharpened focus on revenue performance as an operating executive, as well as sales and marketing leadership. His leadership credits include creating over $2 billion in revenue and steering four startups to successful exits. At ABM Consortium, he drives a vendor-neutral strategy, and his team has delivered robust account-based sales and marketing programs globally across one hundred organizations.