Human Verification
Comprehensive Support
Real Mobile Numbers
Research on Demand
Guided Transitions
Contact Data
Intent Data
Company Technographics
Company Firmographics
Sales
Marketing
RevOps
Many revenue leaders find themselves questioning if their current tools are truly delivering optimal results. What if the industry leader isn’t the right fit for your unique team, and making a switch could redefine your pipeline and performance?
Dive into a candid webinar recap featuring two go-to-market pioneers, Kara Brown, CEO of Lead Coverage (a leading consultancy in supply chain and logistics), and Michael Stewart. They’ve walked the path from ZoomInfo to SalesIntel and are here to unveil the crucial insights from their journey.
This isn’t just another sales pitch; it’s a raw, firsthand account of strategic decisions that led to transformative outcomes. Discover:
- The critical frustrations and unmet needs that prompted their rigorous evaluation of alternatives.
- Their non-negotiable criteria for selecting a data partner that truly aligns with team goals and drives ROI.
- How enhanced support, refined data filtering, and tailored industry insights profoundly impacted their team’s productivity and overall performance.
- The groundbreaking strategies they leveraged, including triangulating opportunities with partners and pioneering “defensive intent” to safeguard their business.
- Why understanding the pitfalls of relying solely on basic second-party data is crucial for your data strategy.
- A sneak peek into exciting future opportunities with intent data, including programmatic media execution.
If you’re contemplating your data strategy, exploring alternatives, or simply curious about how top operators make pivotal technology decisions, this recap offers unparalleled wisdom you won’t find anywhere else. Don’t miss out on these actionable insights that could reshape your approach to market intelligence.
Watch now to uncover the strategies that empowered them to make a smarter data decision, and what they’d do differently armed with hindsight.
Meet the Presenters
Kara Brown, Founder and CEO
LeadCoverage
Kara Brown was one of the first employees at Echo Global Logistics, which grew quickly in three years and her name is on the company’s 2009 IPO press release [NYSE: ECHO]. In 2017 after a successful corporate career including SEKO Logistics, OHL (now Geodis), and Rubicon Global, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneurs Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales.
Michael Stewart, Director of Partner Marketing/Alliances
Arke Systems
As the Director of Partner Marketing at ARKE Systems, a data-driven digital consultancy, I am responsible for brand, demand generation, and large event marketing. I have over 30 years of experience in the marketing and advertising industry, with a BFA from Savannah College of Art and Design and a Digital Marketing Strategy Certificate from Cornell University.
I leverage my skills in marketing communications, creative direction, and layout to create impactful campaigns and strategies that align with the business goals and vision of our partners and clients. I have a passion for customer experience and the ever-changing customer buying journey, and I enjoy collaborating with cross-functional teams to deliver innovative and effective solutions. My work has generated award-winning results for various clients across the transportation, logistics, and technology sectors.
Johan Abadie, VP of Demand Generation + Revenue Strategy
SalesIntel
Multi-faceted executive with a technical background and extensive experience building and leading International Sales & Marketing, Business Development, Operations and Product Development teams for start-ups and mid-size companies.
Strategic thinker with strong analytical skills. Excel at implementing data-driven solutions to solve complex problems and beat expectations. Solid history of building scalable sales and marketing operations and implementing strategic partnerships to grow revenues while maintaining low customer attrition, and creating new opportunities while maximizing operational efficiencies. Effective communicator capable of translating complex concepts and technologies to non-technical audiences.
