Webinar Recap: How to Use Old School Marketing and New Age Automation to Increase Engagement

Jan 23 Webinar - blog Image

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Old school marketing practices are making a comeback and we’re not surprised. Although email marketing is the go-to channel, it can only reach so far and consumers are getting more savvy. A recent study showed 79% of consumers act on a brand’s direct mail piece immediately. The odds are in our favor, but direct mail pieces still aren’t a common practice yet. In this webinar Jason Hubbard, VP of Growth at SalesIntel, and Jason Yarborough, Director of Strategic Alliances at PFL, will explain how to get the most from this strategy. Join us and learn how you can be among the first organizations to take advantage of new age automation and old school marketing to leave an impact with your audience.

  • Why 79% of consumers act on a brand’s direct mail piece immediately.
  • How to effectively use direct mail with marketing automation
  • Bonus: Hubbard and Yarborough’s direct marketing stories
  • Live Q&A

About Jason Yarborough, Direct of Strategic Alliances at PrintingforLess (PFL)

Jason Yarborough

Jason Yarborough, better known as “Yarby,” is the Director of Strategic Alliances at PFL. As a results oriented digital strategist, Yarby guides PFL’s expansion into enterprise software solutions including the creation of a new category called Tactile Marketing Automation (TMA). Yarby’s passionate about relationship building and helping others achieve their goals.

PFL is a marketing technology company that provides sales enablement and marketing automation solutions, as well as printing, mailing and fulfillment services. Our software integrates with your existing MarTech and CRM platforms to deliver highly customized engagements that will scale as your business grow. By delivering remarkable brand moments, you can create meaningful connections that revolutionize your sales organization. Connect with our team to help determine which of our software solutions are right for you.

About Jason Hubbard, VP of Growth at SalesIntel

Jason Hubbard

Jason has literally grown-up in startups, including helping to grow three top 100 Inc. Fastest Growing Private Companies. Most recently, Cirrus Insight was number 41. He now serves as the VP of Growth for SalesIntel.io. SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth. SalesIntel is the top provider of accurate and affordable sales and marketing contact data. With over 4.5 Million contacts and the highest number of direct-dial contacts in the industry, SalesIntel is your resource for contact data.  SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth!