Human Verification
Comprehensive Support
Real Mobile Numbers
Research on Demand
Guided Transitions
Contact Data
Intent Data
Company Technographics
Company Firmographics
Today’s buyers are more self-directed than ever, conducting extensive independent research before engaging with brands. This panel dive into the latest trends of buying behavior and how processes can (or if they should) adapt.
Meet the Presenters
Ariana Shannon
Director of Marketing, Brand at SalesIntel
Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track, taking her to her current role as the Marketing Director at SalesIntel. Her unique perspectives on sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.
Katie Penner
Head of Sender Relations at Sendoso
Katie Penner is the Head of Sender Relations at Sendoso, where she has distinguished herself through her innovative approach to social content, direct marketing programs, and her role as chief evangelist. Her journey at Sendoso, spanning over three years, shows a rapid ascent from roles in sales development and strategy to leading sender relations. Katie’s passion for empowering businesses to leverage direct mail for impactful engagement has been a cornerstone of her success.
Christina Brady
CEO at Luster.ai
With 16+ years of overall SaaS sales experience, covering both land and expand strategies and teams, and 10+ years of executive leadership in the SaaS space, Christina has a proven track record of leading individuals and organizations to growth & profitability through creative, scalable, and targeted strategy. As a former artist, musician, and improv performer, she has a genuine passion for building culture, coaching & developing leaders, and producing top-performing Sales and CS teams across small to enterprise organizations. Christina uses her experience, data driven approach, and people first mentality to revolutionize how revenue teams practice and ingrain learning, skills, and ongoing development. On a daily basis, she is energized by the opportunity to help companies of all sizes grow and make a worldly impact.
Tara Robertson
Head of Demand Generation at Chili Piper
