How to Master Data-Driven Pipeline Cultivation

February 05, 202512:00 pm– 1:00 pm EDT

How to Master Data-Driven Pipeline Cultivation

In an era where data is the cornerstone of business growth, understanding how to harness it effectively for pipeline cultivation is critical.

Join us for “How to Master Data-Driven Pipeline Cultivation,” a comprehensive webinar designed for GTM leaders, sales professionals, and marketers seeking to refine their strategies, align their teams, and drive sustainable revenue growth.

We’ll dive into the latest trends, proven methodologies, and actionable insights from industry experts who have mastered the art of data-driven pipeline cultivation. Discover how to analyze past successes, predict future trends, and implement a robust multi-channel framework that unites your team and accelerates results. Our session will delve into real-world scenarios, showing you practical tips to build a resilient GTM motion, optimize your strategies, and hit revenue targets with confidence.

Key Takeaways:

  1. Define Your Ideal Customer Profile (ICP):
    Learn how to pinpoint and refine your ICP, the core foundation of a strong pipeline and focused outreach.
  2. Measure & Forecast Your Initiatives:
    Discover proven ways to assess your 2024 initiatives and utilize those insights for improved planning and forecasting in 2025.
  3. Leverage Proven Channels:
    Explore real-life examples of the channels top GTM executives rely on, including why these channels are effective and how you can adopt them.
  4. Track Channel Performance:
    Understand which KPIs and data points are critical to monitor throughout the year, ensuring your pipeline strategy remains agile and responsive to market shifts.
  5. Adopt AI-Driven Approaches:
    See how AI and AI Agents are complementing and transforming pipeline cultivation strategies, and learn how to incorporate these advancements into your own approach.
  6. Blend Startup & Enterprise Tactics:
    Combine the nimbleness of a startup with the resources of an enterprise to create a well-rounded, sustainable GTM strategy.

Whether you’re looking to strengthen your pipeline today or gain a competitive edge in 2025, this webinar offers practical guidance and real-world insights you can put into action right away.

Meet the Presenters

Manoj

Manoj Ramnani

Founder & CEO at SalesIntel

Manoj is the Founder and CEO of SalesIntel, a company committed to providing the pipeline generation platform using the highest quality B2B data on the market. SalesIntel uses the AI technologies  and human research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.

Kristen Koenig

Kristen Koenig

VP, Video GM (Meetings, Webinars, & Events) at RingCentral

Kristen Koenig is RingCentral’s RVP of Video; she leads the cross-functional business unit for RingCentral Events, leading and scaling the solution globally. As an accomplished enterprise business development professional, Kristen brings extensive experience in startup SaaS sales leadership and as an individual performer through best-in-class solutions, strategic thinking, consulting, and operational process & product improvement.

Prior to joining RNG via acquisition, Kristen served as Hopin’s Head of Partnerships, then previously Director of Global Digital Channel Sales & Partnerships at Freeman leading a team of Sales Managers, BDRs/SDRs, TSCs generating $20M+ ARR and partnership sales strategy, success & marketing. Before that she was the Director of Sales at World Travel, Inc. leading the meeting services sales & reselling our SaaS partners’ software, and in a multitude of enterprise sales roles from new business to global account management at Cvent. She quickly became Cvent’s Top Performer each year (managing $10M TCV), and was awarded Employee of the Year in February 2015. In 2016, Kristen was chosen as one of the Top 25 Influential Women in the meetings & events industry featured in Smart Meetings Magazine, Rising Star category. She also was selected as one of the 2017 Top 15 “Go Getter” Young Professionals in the travel & events industry by Meetings & Conventions Magazine. Most recently, she built Freeman’s partnership program to over 130+ technology partners in less than 3 years through integration & referrals, in addition to being the top sales leader 2020-2021. This led to her hosting Freeman’s first-of-its-kind in-person partner event of 100 tech partners, with an SFDC AppStore executive being the keynote speaker.

In addition to being a member of CEMA and Tampa Bay’s Embarc Collective entrepreneur community as a coach, Kristen has been highly active in the industry & non-profits— previously she served on the IAEE DFW Board, GBTA Meetings Committee, Ladders Leadership, Blue Ribbon Committee, PCMA and also in WINIT. She received her BA degree in Communication Sciences, concentration in Public Relations, from the University of Connecticut and continues to volunteer in her Alumni mentorship program to help students with resume editing, mock interviews, & job connections. She is also Lean Six Sigma Yellow Belt Certified and Cvent Masters Certified. In her free time she spends it with her dog, family, friends, and has a passion for fitness, wellness, travel and experiences.

Ruhcika Chopra

VP of Sales Operations at Illumio

Ruchika is a seasoned leader with over 15 years of experience in scaling and optimizing go-to-market operations and processes. Her expertise lies in driving operational efficiency and re-engineering business processes to meet the demands of hyper-growth environments. Ruchika has successfully led teams through one IPO and two acquisitions, showcasing her ability to navigate and thrive in dynamic, high-growth settings.

She has a proven track record of leading business process improvements across the entire sales life cycle, from lead qualification to deal closure. Specializing in Configure, Price, Quote (CPQ) systems, Ruchika has designed, implemented, and supported complex CPQ processes using various industry-leading tools. Her expertise in this area has earned her a spot on the customer advisory boards of leading companies in the CPQ space.

Additionally, Ruchika is regularly sought after to consult as a CPQ and CRM expert through leading global expert networks, further solidifying her reputation as a trusted advisor in the field.

David Reich

CMO at IBM

Multifaceted professional with executive, management and consulting experience in a variety of roles with a passion for growing people AND businesses. My experience includes an extensive career in technology development and senior leadership and I am a professional magician, educator, lecturer, MC and keynote speaker. I combine all of this to offer a unique combination of Entertainment, Education and Enlightenment to bring my entire package to build and mentor high-performing teams. I combine this with solid business vision and strategic mind for how people live, work, and interact with the world around them. I’ve got proven results enhancing teamwork, collaboration, communication and building business value.

In short, I’m a technologist who loves working with people. I’ve authored 4 books, numerous book chapters, trade press articles and been a requested teacher and speaker at conferences worldwide. My passion is taking my experience in tech and business, combining that with the lens of a performer, lecturer and educator and taking people and organizations to levels they never thought possible.

I have served in many capacities including leading teams from 3 to 300 people, delivering software from startup through portfolios valued well over $250MM. I have excelled in organizations from small offices to multinational enterprises.

I am a subject matter expert in numerous technologies as well as organizational and business dynamics. I’ve delivered products, client engagements and led research teams in areas including cybersecurity, IoT, virtualization, data analytics, middleware, voice recognition, and software engineering projects of all sizes.

I love to solve problems and motivate teams.

Tiffany Gonzalez

Tiffany Gonzalez

Head of Growth and Revenue Operations at Microsoft + Partner at Limited 2 Capital

Operationally oriented revenue executive with 20+ years in the technology businesses. Leader of growth, revenue and change management, including business development, B2B sales & customer acquisition, marketing, product and sales operations. Thunderbird MBA in International Business, BA Foreign Policy. Lover of fine wine & spicy food.