Recap: How to Increase Revenue Growth by Improving Database Hygiene: Core Fundamentals & Agentic AI

Dirty data isn’t just an operational nuisance, it’s a pipeline killer. For revenue leaders navigating today’s competitive landscape, poor database hygiene leads to wasted spending, missed opportunities, and reduced GTM efficiency.

In this recently concluded webinar, we uncovered how leading companies addressed these challenges by building a strong data foundation and leveraging smart automation powered by Agentic AI.

Our experts walked through the core principles of data hygiene, how to align teams for maximum AI readiness, and shared real-world examples of how Agentic AI has reshaped go-to-market strategies. Whether attendees were dealing with siloed systems or stale records, the session offered practical strategies to help them reclaim control of their database—and their revenue growth.

5 Key Takeaways

Understanding the Fundamentals – We broke down the building blocks of strong database hygiene and why it’s essential for any successful AI implementation.
Building AI Readiness – Attendees learned how to prepare RevOps, Sales, and Marketing teams to effectively adopt Agentic AI by starting with clean, structured data.
Real-World Proof – We showcased case studies of companies that improved pipeline generation and GTM performance through Agentic AI and high-quality data.
The Ripple Effect of AI Adoption – We explored how the broader market shift toward Agentic AI impacts internal data strategies, and how to stay ahead of the curve.
From Data Cleanup to Pipeline Creation – The session wrapped with a step-by-step game plan to clean data, automate workflows, and turn hygiene into high-impact revenue growth.

Meet the Presenters

Cliff Simon, CRO at Carabiner Group

SBI Growth

Cliff is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. He is an active leader in multiple GTM communities.

With almost two decades of broad technology experience, he has anchored GTM teams in SaaS & Service industries including consulting, network & communications, software, e-commerce, and supply chain. Having worked in both Fortune 20 and High-Growth Startups, Cliff prefers the fast pace and the ability to deliver significant impact that comes with working in the startup space. Cliff is a recipient of the 2024 Modern Sales Leader award from HubSpot and a 2024Top 50 CRO to Watch by Pavilion.