How to Build Brand & Pipeline Through B2B Communities

Are you seeking to expand your brand and cultivate a robust pipeline through community engagement?

This fireside chat will explore the keys to success in strategic collaborations that drive bottom-line growth, help you understand why some brand plays soar while others falter, and gain valuable insights into crafting a brand strategy that resonates deeply with your audience.

Meet the Presenters

Lori Richardson

CEO of Score More Sales & President of Women in Sales

A resilient single parent, I transformed adversity into opportunity. Armed with an education degree, I transitioned into B2B sales for financial stability. Climbing from SDR to sales leadership over 18 years, I honed my craft with top tech firms like Apple and IBM. Now, as a sales strategy consultant, I empower teams with data-driven insights, optimizing processes for revenue growth. A passionate advocate for women in sales, I founded Women Sales Pros and host the SheSellsSummit. I thrive on driving positive change, connecting leaders, and sharing cutting-edge sales tactics. Let’s connect and elevate your sales game.

Craig Henehan

Sr Director of Enterprise Revenue at SalesIntel

Energetic Sales Leader with a 25+ year proven track record in building high-performance sales teams and achieving exceptional business outcomes with complex sales processes across a variety of industries.