Webinar Recap: How to be 4X More Effective with Multi-channel Marketing

How to be 4X More Effective with Multi-channel Marketing (FEB 11)

Don’t Miss the Recap!

In a recent study, TOPO found that companies with better-than-average ABM performance use an average of eight different tactics in the majority of their marketing programs. This is a great stat, but if I’m just starting out in ABM, or looking to improve the performance of my ABM programs, how do I know which channels to use, which to prioritize, and how to optimize to yield the best results.

Join Jason Widup, Lead Marketing Advisor for Metadata.io and VP of Search Marketing and Operations for Workfront, and Jason Hubbard, VP of Growth for SalesIntel, as they discuss how to be more effective using multi-channel, integrated marketing strategies.

In this webinar, you’ll learn:
  • Which channels work the best?
  • How to use Outbound to drive Inbound leads
  • Creating content that resonates with your audience
  • Are paid channels really worth it?
  • How to use AI to create campaigns at scale

Meet the Presenters

Jason Widup

Jason Widup


Jason Widup is a recognized leader in B2B Marketing and currently holds a VP of Marketing Ops role with Workfront, while advising later-stage B2B marketing technology vendors like Metadata.io and Lytics. Jason has held marketing leadership positions with Tableau Software, Getty Images, and Microsoft, and has led marketing consulting teams for various agencies. His primary focus and passion areas are around MarTech and the advances in automated marketing capabilities.

Metadata.io is a B2B ABM orchestration platform that uses AI to optimize campaigns to outcomes that CMOs care about, at unbelievable scale.


Jason Hubbard


Jason has literally grown-up in startups, including helping to grow three top 100 Inc. Fastest Growing Private Companies. Most recently, Cirrus Insight was number 41. He now serves as the VP of Growth for SalesIntel.io. SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth.SalesIntel is the top provider of accurate and affordable sales and marketing contact data.

With 95% accurate human-verified contacts, 60+ Million machine processed data, and the most direct-dial contacts in the industry, SalesIntel is your resource for contact data. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth!