Email marketing remains the number one channel for all B2B organizations. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Yet, it’s not always the most forgiving channel. There are just as many ways to get it ‘right’ as there are to get it ‘wrong’.
When you accidentally trip one of those ‘wrong’ wires it can affect the email deliverability of everyone in the organization. Yes, that includes sales reps using automation tools unrelated to email marketing! This is why a better understanding of the inner workings of email marketing, email automation, and email clients will help you protect your domain reputation to keep your best-converting channel alive!
Watch the recap where we host email experts as they dive into the specifics of email deliverability, share their experiences and answer questions live in our Q&A at the end of the event.
- Getting Technical: How does email marketing work anyways?
- What impacts your org’s deliverability?
- How to avoid Email Client blacklists.
- How to protect your domain reputation.
- Live Q&A: Ask an email marketing expert.
Accompanying Slide Deck
Meet the Presenters
Raj Khera is a past CEO and CMO of 3 SaaS businesses that were successfully sold to public companies, including MailerMailer, an email marketing software business that sent over 1 billion emails per year on behalf of its clients. Raj serves on several nonprofit boards and is the author of the bestselling marketing book, The IT Marketing Crash Course.
Jason has literally grown-up in startups, including helping to grow three top 100 Inc. Fastest Growing Private Companies. Most recently, Cirrus Insight was number 41. He now serves as the Head of Growth Marketing for Astronomer.