Human Verification
Comprehensive Support
Real Mobile Numbers
Research on Demand
Guided Transitions
Contact Data
Intent Data
Company Technographics
Company Firmographics
Sales
Marketing
RevOps
August 27, 2025
12:00 pm– 1:00 pm EDT
In today’s market, efficiency isn’t optional, it’s the difference between hitting quota and missing it. The truth is, only 5% of your accounts are actively buying at any given time.
The rest? They’re noise… unless you know how to read the signals.
The most effective GTM teams aren’t chasing every account. They’re detecting the earliest buying cues across 1st, 2nd, and 3rd party data and aligning sales, marketing, RevOps, CS, and AM teams to act in perfect sync.
In this panel, GTM leaders will share how they:
- Identify, interpret, and prioritize buying signals across the full customer journey
- Use automation and AI to act faster and stay ahead of competitors
- Align teams across functions to improve rep productivity, lower CAC, and create better customer experiences
- Turn one-off wins into scalable, repeatable GTM motions that drive predictable revenue
If you want to cut waste, increase conversion rates, and give your reps the confidence to focus on the right accounts at the right time, this session will give you the blueprint.
Audience Takeaway
Understand the Signals Landscape – Learn how to leverage 1st, 2nd, and 3rd party signals, and how each type shapes your GTM strategy.
Prioritize What Matters – See how top teams separate true buying intent from noise to focus resources where they’ll have the biggest impact.
Automate for Speed & Scale – Discover how automation and AI help your team act on signals instantly without sacrificing personalization.
Boost Efficiency Across the Funnel – Align GTM teams to improve rep productivity, reduce CAC, and deliver a smoother, more personalized customer journey.
Start Small, Scale Fast – Walk away with a practical first step you can implement this week to make signals and automation part of your GTM engine.
Meet the Presenters
Lee Zucker SVP Global Sales
Salesloft
As Salesloft’s Senior Vice President of Global Sales, Lee is responsible for the commercial, mid-market and client sales teams reporting directly to Salesloft’s Chief Revenue Officer.
Before Salesloft, Lee was the Vice President of Sales and Alliances. He lead the Drift revenue team including all of sales, pre-sales and Alliances before and through Salesloft’s acquisition of Drift in February 2024. Prior to Drift, Lee was the Executive Vice President of Revenue at venture backed startup Veho, a technology company that is rethinking last mile logistics by enabling personalized, fast and transparent next-day delivery and returns. Lee served as Yext’s Head of Industry for Food Services and Hospitality and then Manufacturing and Retail before joining Veho. At Yext, he ran the global strategy, product and partnership development within his industries of focus. Under his leadership, these industries became some of Yext’s most profitable lines of business.
Earlier in his career, Lee lead sales and revenue teams at several startups in New York City including Slice and SinglePlatform, which was acquired by Constant Contact in 2012.
Natalie Marcotullio, Head of Growth & Product Marketing
Navattic
Head of Growth and Product Marketing at Navattic, where I focus on helping SaaS companies give their prospects a better buying experience.
I am a 2x solo marketer with a background in SEO and digital marketing for B2B sales and marketing SaaS. Now focus on full-funnel marketing, GTM strategy, messaging and positioning, and improving the digital buyer experience.
Lauren Silvers, Director of Sales Transformation
Okta
My expertise is in Revenue Operations and Enablement, and I was recently honored by SalesIntel.io as one of the top women making an impact in SaaS.
In my current role at Okta, I lead Sales Transformation globally, with an explicit focus on methodology.
From building a creative agency in NYC, to teaching some of the brightest minds in the world how to think critically at University of Chicago, to partnering with high growth companies to achieve their productivity goals, seeking out transformative opportunities and embracing vertical learning curves is in my DNA.
Nikita Zhitkevich, VP of Sales
PartnerStack
As VP of Sales at PartnerStack, I lead our revenue team across direct sales and partnerships, helping SaaS companies grow faster through partner-led GTM.
I bring a systems-driven mindset from my background in biomedical sciences (BMSc, King’s College London & Western University), paired with a passion for building, learning, and driving innovation in sales and partnerships.
I am always happy to connect with fellow professionals and share best practices, insights, and opportunities.
Manoj Ramnani, Founder & CEO
SalesIntel
Manoj is the Founder and CEO of SalesIntel, a company committed to providing the pipeline generation platform using the highest quality B2B data on the market. SalesIntel uses the AI technologies and human research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.
