Recap: Dial for Success: Perfect Your Outbound Calling Strategy

Effective outbound calling requires precision. Wrong targets waste time. Discover how to identify and target your Ideal Customer Profile (ICP) accurately, and why having clean, accurate contact records is crucial. Join the fireside chat to learn how to streamline outbound efforts, drive higher conversion rates and ensure every call counts.

Meet the Presenters

Craig Henehan

Sr. Director of Enterprise Revenue at SalesIntel

With over 25 years of experience in SaaS sales and business development, I am passionate about driving revenue growth and fostering lasting client partnerships through innovative, consultative sales strategies. As a Senior Director of Enterprise Revenue at SalesIntel, I lead a high-performing team, achieving consistent sales improvements and exceeding targets. Craig specializes in B2B sales leadership, team development, and SaaS solution integration. I’m committed to enhancing customer experiences, leveraging data, and building scalable processes that drive success across global markets.

Allie Brotherton

Sr Sales Manager at Orum

Allie Brotherton is a sales manager at Orum with nearly 7 years of SaaS sales experience. Before joining the Orum team she built and led a team of over 20 SDRs and has been focused on helping reps generate more pipeline ever since. Her first year at Orum, she won rookie of the year and was the #1 rep in 2022. Since then she has led a team of rockstar AEs. In her free time she loves skiing, snowmobiling, and mountain biking.