Recap: Better Ways to Narrow Your Target Audience for Success



There are better, more effective ways to retarget your ideal customer beyond LinkedIn and Google Audiences. 

Retargeting should be thought of as a single component in a multi-channel approach towards engaging prospects throughout the buyer journey. 

Join our discussion to learn how to properly leverage prospect data and best-in-class tools into a unified retargeting strategy that will increase the number of quality opportunities in your pipeline. 

What you’ll learn from this session:

  • How to create a unified, full-funnel retargeting campaign
  • Tactics for narrowing your target audience for maximum effectiveness
  • New channels & tools for expanding your retargeting efforts

Richard LowdenTrysha Hislop 

Richard Lowden, Trysha Hislop and RTBiQ

Richard Lowden leads our strategic direction and business operations. Richard brings to RTBiQ over 15 years’ experience driving exceptional performance and record-breaking revenue in world-leading media and advertising organizations, including The Weather Company, Weather Underground, and Winstar Interactive. As a founder of the MMA Programmatic committee, Richard continues to demonstrate his leadership in this rapidly developing sector.

Trysha is a long-time resident of Southern California who found her passion in the world of digital marketing. A graduate of California State University, San Marcos, Trysha studied Business Administration with a concentration in Marketing. She has been with RTBiQ for 4 years, where she focuses on building thriving relationships with supply and data partners. She also specializes in harnessing the power of multi-platform marketing initiatives to boost customer engagement in innovative ways and finding strategic methods to optimize campaigns.

About Keith and SalesIntel

As SalesIntel’s Director of Demand Generation, Keith has close to a decade of experience in scaling hyper-growth B2B SaaS startups – two of which have successfully been acquired. Keith has a passion for intuitive technology and is always looking for new ways to implement it within his lead generation process.