Recap: Better Ways to Narrow Your Target Audience for Success

Better Ways to Narrow _Your Target Audience _for Success

There are better, more effective ways to retarget your ideal customer beyond LinkedIn and Google Audiences.

Retargeting should be thought of as a single component in a multi-channel approach towards engaging prospects throughout the buyer journey.

Join our discussion to learn how to properly leverage prospect data and best-in-class tools into a unified retargeting strategy that will increase the number of quality opportunities in your pipeline.

What you’ll learn from this session:

  • How to create a unified, full-funnel retargeting campaign
  • Tactics for narrowing your target audience for maximum effectiveness
  • New channels & tools for expanding your retargeting efforts

Meet the Presenters

Guest Speaker-Richard Lowden

Richard Lowden


Richard Lowden leads our strategic direction and business operations. Richard brings to RTBiQ over 15 years’ experience driving exceptional performance and record-breaking revenue in world-leading media and advertising organizations, including The Weather Company, Weather Underground, and Winstar Interactive. As a founder of the MMA Programmatic committee, Richard continues to demonstrate his leadership in this rapidly developing sector.

Guest Speaker Trysha Hislop-

Trysha Hislop


Trysha is a long-time resident of Southern California who found her passion in the world of digital marketing. A graduate of California State University, San Marcos, Trysha studied Business Administration with a concentration in Marketing. She has been with RTBiQ for 4 years, where she focuses on building thriving relationships with supply and data partners. She also specializes in harnessing the power of multi-platform marketing initiatives to boost customer engagement in innovative ways and finding strategic methods to optimize campaigns.




As SalesIntel’s Director of Demand Generation, Keith has close to a decade of experience in scaling hyper-growth B2B SaaS startups – two of which have successfully been acquired. Keith has a passion for intuitive technology and is always looking for new ways to implement it within his lead generation process.