Recap: B2B Efficiency at B2C Scale: How B2B Marketers Can 2X Their Pipeline Using Programmatic Advertising

Building and closing a pipeline efficiently is downright impossible when your B2B ad spend goes to waste with little or no ROI to show for it. Programmatic advertising is increasingly successful for B2C marketers looking for scale and efficiency, but did you know this same tactic is now viable for B2B marketers as well?

Watch the replay with experts Mike Skladony, GM consumer services Semcasting, and James Lamberti CMO SalesIntel, to see a real-world example of a scaled, efficient B2B programmatic ad campaign that you can take back to your team to drive pipeline growth today.

Meet the Presenters


James Lamberti, CMO


James is a Global Go-To-Market Executive helping B2B companies package complex solutions for faster and easier sales. While James has experience in large global companies (Experian, Clorox, IRI Symphony), he is most successful in helping growth start-ups scale $5m to $150m+ ARR (Applitools, comScore, InMobi, AdTruth, Conviva) leveraging his enterprise selling, demand generation, product-led growth, and ABM marketing expertise. This extensive go-to-market expertise makes James a valuable partner to his CEO and CRO customers.


Mike Skladony, GM of Consumer Services


Mike Skladony is the General Manager of Consumer Services, with over a decade of industry experience working with brands across a variety of industry verticals, helping them navigate the ever evolving landscape of Programmatic Advertising. Mike joined Semcasting straight out of college, becoming their first digital sales rep and has continued to grow his career becoming a valuable resource for Semcasting clients and partners. He’s worked with Hundreds of clients over the past several years to help formulate their digital marketing strategy, launch their programs and provide insights into post campaign performance. Mike’s favorite part of his job is sitting down with partners/clients, learning about their marketing goals, pain points, helping them find solutions and helping educate them about an industry that changes by the day.