Join us for an insightful webinar that explores the transformation of Account-Based Marketing (ABM) from its targeted account selling origins to a sophisticated, AI-driven strategy seamlessly integrated with modern marketing technologies. Hear from industry experts Andre Yee, Cindy Zhou, and Sangram Vajre as they share their experiences and insights on effectively implementing and scaling ABM programs.
What You’ll Gain:
- Understanding ABM’s Journey:
Trace the historical evolution of ABM and discover the key factors driving its adoption across various market segments. - Navigating Common Challenges:
Identify and explore the main obstacles marketers face, including high costs, complex processes, and difficulties in measuring success, especially for small and mid-market businesses. - Harnessing Agentic AI:
Learn how Agentic AI revolutionizes ABM by automating complex tasks, enhancing data-driven decision-making, and lowering barriers to entry. - Implementing Effective Solutions:
Discover how AdsIntel, powered by SalesIntel’s premium B2B data, streamlines ABM processes by reducing costs and complexity, enhancing targeting and personalization, automating campaign management, and improving ROI measurement. - Measuring Success:
Gain insights into effective techniques for tracking and evaluating the performance and revenue impact of your ABM initiatives to ensure a strong return on investment.
Meet the Presenters
Manoj Ramnani
Founder & CEO at SalesIntel
Manoj is the Founder and CEO of SalesIntel, a company committed to providing the pipeline generation platform using the highest quality B2B data on the market. SalesIntel uses the AI technologies and human research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.
Sangram Vajre
Founder and CEO of GTM Partners
Sangram Vajre is a visionary thought leader in go-to-market (GTM) strategies, dedicated to helping businesses seamlessly align their sales and marketing efforts for unparalleled impact. As the founder of Terminus, a trailblazing company in Account-Based Marketing (ABM), Sangram has revolutionized the way organizations engage with their target accounts, driving measurable growth and fostering long-term client relationships.
With a robust background at GTM Partners, Sangram brings deep expertise in developing unified GTM frameworks that integrate cutting-edge AI-driven solutions. His innovative approach empowers businesses to optimize their market strategies, enhance customer acquisition, and achieve scalable success in competitive landscapes.
Sangram is passionate about sharing his knowledge and insights, regularly contributing to industry discussions, mentoring emerging leaders, and speaking at global conferences. His commitment to excellence and forward-thinking mindset make him a trusted advisor for companies seeking to navigate the complexities of modern marketing and sales.
Cindy Zhou
CMO at KnowBe4
Results and data-driven global executive with a passion for B2B marketing and sales transformation. Successful track record helping companies from start-up to exit (4 times), and integration to expansion. Over 18 years of experience building high-impact marketing organizations that generate qualified leads, strong sales pipeline, industry awareness and customer loyalty. Experienced in product marketing, product management, corporate marketing and sales operations combined with analytical and P&L mindset.
Specialties: Lead Generation, Product Marketing, Marketing Automation and Process, Sales Operations, Sales Enablement, Product Management, Event Management, SEO/SEM, International Marketing, Social Media Marketing, M&A, Integration, Analyst Relations, Branding, Public Relations.
Andre Yee
Founder and CEO of Tiga AI
Andre Yee is the Founder and former CEO of Triblio which he led to successful exit to International Data Group (IDG), a global B2B media and data company. He has numerous years of experience with an outstanding record of growing successful software companies. Prior to founding Triblio, he was the SVP Product Development for Eloqua, responsible for product development and operations. At Eloqua, he was part of the executive team responsible for leading Eloqua to an IPO and a $957M acquisition by Oracle. Before his time at Eloqua, he was CEO of NFR Security, which he successfully led to growth and exit to Checkpoint Software.