Digital advertising is a widely-used promotional or advertising strategy that helps your brand interact with or sell to your audience online. The Internet is where consumers spend most of their time researching about a brand, reading product reviews, or simply making social interactions. In today’s highly data-driven and digital world, B2B companies can cash in on the advantages of digital advertising to keep their brand front and center, increase leads, and make sales.
Digital advertisers leverage the power of various Internet-based platforms like websites, search engines, mobile apps, email, and social media to deliver promotional content or publish digital ads. Digital advertising doesn’t require you to spend a fortune to see results. With the right plan and strategies in place, it can even help you compete against the big players in your industry. This is particularly beneficial for small companies which usually don’t have a large advertising budget to work with.
Email, social media, display remarketing, native advertising, search advertising, and PPC are some of the common types or formats of digital advertising. Email is one of the advertising types with the highest ROI. For every $1 you spend, email advertising gives you an average ROI of $40. Remarketing can improve revenues by 30% or more and CTRs by 400%. Relevance is very important to the success of any digital advertising format. For example, demographic, behavioral, and key interest data are mainly used in social media advertising.
As a digital advertiser, you should be able to keep your ads relevant to the advertising platform or channel you’re using. This may require you to create multiple versions of the same ad or produce a device and channel-responsive ad to ensure relevance across different advertising platforms or channels. For example, ads produced for mobile or the Internet may not work as desired on TV.