Report: What B2B Buyers Really Want This Holiday Season

We conducted a survey involving over 250 B2B professionals, including both current and past clients, to gather insights on how they perceive and engage with holiday offers tailored for B2B software solutions.

Our goal was to uncover what drives decision-makers in the B2B space when faced with seasonal deals. 

• Do they prefer discounts, added value, or a combination of both?
• Are there specific ticket sizes that resonate more with them? 
• What type of offerings—software or services—tend to capture their interest during the holiday season?

The responses we received were both revealing and insightful, providing a clearer picture of what B2B buyers value most during the holiday season.

Download the report to see what your peers and competitors think.