What’s the most important aspect of selling in B2B? Timing! Download the ebook to learn how time is your asset, not your enemy.
Knowing the exact moment a potential buyer is ready to talk to you. And that’s very hard, especially if all you have is an email address and evidence someone read your whitepaper.
What B2B sales reps need is a way to truly know their prospects: know where they are in their career journeys, what kind of relationship they have with your brand, that they’re in a decision-making position, and that your communication is aligned with their buying cycle.
It sounds like a lot, but that’s a sales rep’s job today. You excel at building essential trust. You just need the right tools and processes in place to surround and truly know the seven decision makers (on average) that are involved today in any buying decision.
