Account-based Marketing (ABM) is more than aligning sales and marketing.
You need to come up with innovative ideas, especially in the B2B space. While ABM is a widely used strategy it doesn’t mean there’s a one-size-fits-all way of approaching it. Businesses often try to implement a one-dimensional ABM strategy. And when they fail, they lose their trust in its effectiveness. The reason? They never think of how they can amplify their strategy.
There’s more to ABM strategy. And this eBook is all about how you can amplify your ABM strategy by combining different tools and data.