Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

25% of B2B businesses are currently using intent data, while another 35% are preparing to use it within a year.

Understanding buyers’ intent is a must for any marketer or salesperson looking for a higher success rate and for those who are constantly searching for ways to get ahead. Understanding prospects’ behavior and triggers help businesses to understand what makes them buy and when. Marketing and sales teams can target a specific profile with this knowledge and take a personalized approach to increase the likelihood of a purchase decision.

This ebook dives into specific use cases for intent data for sales and marketing professionals, where intent data is sourced from (and which sources you should be wary of) and how to leverage intent data to fuel your pipeline.

• Why Intent Data is Crucial In Modern-day Business Space?
• Intent Data Use Cases
• How Intent Data is Collected
• How to Start Incorporating Buyer Intent Data in Your Prospecting