Rev.io Modernized Their GTM Motion with SalesIntel

Overview

Every growing team hits a point where copy-pasting data starts to feel like an Olympic sport.

For Rev.io, a leader in cloud-based billing and automation solutions for the telecom and connected tech space, growth wasn’t the problem. However, managing that growth efficiently was. As their go-to-market team scaled and new markets came into focus, so did an old, persistent headache: fragmented, unreliable prospect data.

With momentum on their side and a CRM bursting at the seams, they needed a way to clean up their process without slowing down their pace.

The Challenge

You know the feeling when you open five tabs just to find one phone number? Rev.io did that daily.

Their GTM team was juggling too many tools, too many browser tabs, and too many spreadsheets to build a pipeline that should’ve been straightforward. The result? Incomplete data, wasted hours, and a CRM that was more mystery novel than sales system.

What they were up against:

• Tedious research: Manually pulling prospect data from multiple sources took up hours that should’ve gone into outreach.
• Dirty CRM: Without real-time enrichment, data went stale fast, cluttering the system and slowing decision-making.
• Inconsistent pipeline flow: With outdated or missing details, reps couldn’t engage effectively, and the pipeline paid the price.

Rev.io needed a smarter, faster way to access reliable data, and they needed it integrated directly into their workflow.