Human Verification
Comprehensive Support
Real Mobile Numbers
Research on Demand
Guided Transitions
Contact Data
Intent Data
Company Technographics
Company Firmographics
Sales
Marketing
RevOps
Overview
CallTrackingMetrics is a leading conversation analytics and contact center automation platform that empowers businesses to turn communication data into actionable insights. By combining advanced call tracking intelligence with contact center automation, CallTrackingMetrics enables organizations to optimize marketing ROI, personalize customer interactions, and streamline sales and service workflows. Over 100,000 users worldwide rely on CallTrackingMetrics to manage and enhance their marketing, sales, and customer service performance. The company has been recognized by Inc. Magazine’s 5000™ list, Capterra’s Top 20 Call Center Tools, and G2 Crowd as a leader in CCaaS and Inbound Call Tracking solutions.
The Challenge
CallTrackingMetrics wasn’t struggling with lead volume. They needed higher-quality, better-targeted leads to maximize their go-to-market efforts.
- Incomplete ICP coverage from previous data providers forced teams to chase down missing titles and accounts manually.
- Misaligned targeting, as many of the accounts that appeared promising weren’t actually in-market.
- Time-draining manual research left sales reps spending more time finding contacts than selling to them.
- Weak competitive intelligence limited their ability to engage prospects with targeted messaging based on competitor tech stacks.
With time wasted on research and outreach often misdirected, CallTrackingMetrics needed a smarter, more precise way to fuel their pipeline.
