Webinar Recap: ABM Pretargeting Best Practices

SalesIntel.io and Metadata recently presented on the practical steps to execute a successful ABM pretargeting campaign.

Below you can view the webinar recording and slide deck used.

In this recap webinar, you will learn about:

• Generating and prioritizing your target accounts
• Identifying your buying committee and getting their PII (personal information)
• Verifying your prospects and aligning with sales
• Uploading precise audience targeting for advertising
• Planning and executing account-based advertising campaigns
• Setting up reporting in your CRM to measure and optimize your efforts

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