Go Beyond Intent Data. Get B2B Buying Signals.

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Why traditional B2B intent data isn't enough

Most intent platforms are “black boxes” that show you a “surge” in a topic but not the context or the why.

 

This leads to two major problems:

  1. It’s Incredibly Noisy: A topic surge could be a student or a competitor. Without context, your team chases noise instead of real opportunities, making prioritization impossible.
  2. You’re Still Too Late: By the time a topic surge is strong enough to register, the buyer is already deep into their research and evaluating competitors.

Our dual-timeline approach filters noise by combining predictive signals with demand signals. When a “Topic Surge” (the what) follows “Funding Round” or “New Leadership Hire” (the why), it’s a qualified buying signal, not noise. This context lets you engage first with relevance before competition begins.

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The dual-timeline advantage: Predictive vs. Demand-Capture signals

Solving the pipeline challenge means you need pipeline now AND pipeline for the future. Signal360 is the only approach that gives you both.

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Predictive Signals (future pipeline)

These are triggers that identify future buyers before they start researching. This is your early-mover advantage to build relationships and shape the conversation.

  • Funding Rounds: A new budget is available.
  • Leadership Changes: New execs bring in their preferred tools.
  • Team Expansions: A growing team needs new solutions.
  • New Technology Adoptions: A new tech install creates a gap your product can fill.

Demand-Capture Signals (immediate pipeline)

These are active buying signals from accounts currently in-market and evaluating solutions. This is your signal to engage immediately.

  • Website Visits: Identify anonymous visitors on your site.
  • Content Downloads: See who is engaging with your resources.
  • Pricing Page Views: The strongest signal of active evaluation.
  • Competitor Searches: Know when they are comparing you.
  • Bombora Topic Surges: Track third-party topic-level interest.
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Why choose SalesIntel for buying signals?

Comprehensive Signal Coverage: Our Signal360 engine tracks 30+ categories, not just 3rd-party intent.

The Dual-Timeline: We are the only platform that effectively combines predictive and demand-capture signals.

Beyond the Account: We link signals to a complete buying committee, powered by 54M+ verified mobile numbers.

Signal-to-Action Platform: We are not just a data file. Use GTMCanvas to act on signals instantly in one place.

Lower TCO: Get your intent data, B2B contact/company data, and activation workflows in one platform.

Master Signals Signal Classification Use Case Scenario(s)
STRATEGIC SIGNALS Board News Target companies adding industry experts or investor board seats.
STRATEGIC SIGNALS JV & Partnerships Offer integration tools and collaboration platforms to new partnerships.
STRATEGIC SIGNALS M&A, Change in Control Target acquirers standardizing tools or targets needing integration solutions.
STRATEGIC SIGNALS Asset Acquisition Engage buyers needing integration tools or modernizing acquired assets.
STRATEGIC SIGNALS Product Launch Coming Soon Target companies launching products with logistics, marketing, and analytics needs.
GROWTH SIGNALS Funding Engage Series A/B/C/... companies planning infrastructure and operational investments.
GROWTH SIGNALS Workforce Increase in Specific Departments Target companies hiring 10+ sales reps, engineers, or marketers for relevant tools.
GROWTH SIGNALS Office Expansion Engage companies opening new offices with IT, security, and collaboration needs.
GROWTH SIGNALS IPO Target pre-IPO companies needing compliance or post-IPO companies scaling infrastructure.
INTENT SIGNALS Bombora Intent Target accounts researching specific technologies to offer complementary solutions.
INTENT SIGNALS SalesIntel Predictive Intent Engage post-funding companies, new executives, scaling teams, or expanding offices.
INTENT SIGNALS Website Visitors Prioritize engaged visitors.
RELATIONSHIP SIGNALS Job Changes Follow champions to new companies or engage replacements in their old roles.
RELATIONSHIP SIGNALS Employee Promotion Coming Soon Engage promoted champions who now have decision-making power and larger scope.
RELATIONSHIP SIGNALS Leadership Change Target new CROs/CMOs/CTOs in first 90 days when evaluating tools and vendors.
QUALIFICATION SIGNALS New in ICP Criteria Engage when companies hit team size thresholds, open new locations, or adopt key tech.
QUALIFICATION SIGNALS New Contact(s) in ICP Account(s) Engage new hires in target roles or contacts from organizational restructuring.
CONTRACTION SIGNALS Layoffs Offer automation and efficiency tools to companies optimizing costs.
CONTRACTION SIGNALS Workforce Decrease in Specific Departments Coming Soon Monitor for vendor consolidation risk or opportunities with efficiency solutions.
CONTRACTION SIGNALS Asset Sale Engage both acquirer and seller with different post-transaction needs.
FINANCIAL SIGNALS Line of Credit Engage companies securing credit facilities for operational investments.
FINANCIAL SIGNALS Stock News Prioritize companies with stock surges and analyst upgrades indicating budget confidence.
FINANCIAL SIGNALS Earnings Target companies beating expectations with increased budgets and hiring plans.
FINANCIAL SIGNALS Bankruptcy Coming Soon Monitor for early intervention or opportunities with acquiring entities.
RISK SIGNALS Litigation Offer compliance and governance tools to companies facing regulatory lawsuits.
RISK SIGNALS Security Breach or Cyber Incident Engage immediately after breach announcements with security and backup solutions.
VISIBILITY SIGNALS General News Mentions Engage companies with high press visibility and thought leadership activity.
VISIBILITY SIGNALS Awards & Recognition Congratulate award winners and position complementary solutions.
VISIBILITY SIGNALS Conferences & Presentations Engage sponsors and speakers aligned with your solution categories.
VISIBILITY SIGNALS Activities on Review Sites Coming Soon Target accounts actively comparing solutions and reading reviews.
TECHNOLOGY SIGNALS New Technology Adoption Target companies adopting CRMs, data warehouses, or cloud platforms.
TECHNOLOGY SIGNALS Use Competitor Technology Run displacement campaigns targeting competitor users before contract renewals.