Signals Don’t Lie: The Secret to Catching Buyers Before Your Competitors

August 27, 202512:00 pm– 1:00 pm EDT

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95% of your market isn’t buying. Are your reps wasting time chasing them anyway?

Most GTM teams still rely on outdated prospecting playbooks, spraying every account with messaging and hoping something sticks.

But today’s top performers are flipping the script by using real-time buying signals and automation to focus only on accounts that are actually ready to buy.

In this panel, GTM experts will break down how they:

– Detect the earliest signs of intent
– Use automation to act fast (and beat competitors to the punch)
– Build scalable playbooks around signal-based outreach

If you’re tired of low connection rates, ghosted prospects, and unpredictable pipeline, this session is your roadmap to higher efficiency and faster revenue.

Audience Takeaway

  1. Know who’s ready to buy, before your competitors do.
    Discover how top teams use real-time signals to spot buyer intent early and strike while the iron’s hot.
  2. Cut through the noise of false signals.
    Not all intent data is equal. Learn how to separate real revenue signals from digital noise and save your reps from chasing ghost leads.
  3. Automate the boring, act on the important.
    See how today’s best GTM teams are using automation to act on signals instantly—without losing personalization or control.
  4. Build a signal-first motion that scales.
    Walk away with a proven playbook to operationalize buying signals inside your GTM engine—so reps know who to contact, when, and why.

Meet the Presenters

Lee Zucker@2x

Lee Zucker SVP Global Sales

Salesloft

As Salesloft’s Senior Vice President of Global Sales, Lee is responsible for the commercial, mid-market and client sales teams reporting directly to Salesloft’s Chief Revenue Officer.

Before Salesloft, Lee was the Vice President of Sales and Alliances. He lead the Drift revenue team including all of sales, pre-sales and Alliances before and through Salesloft’s acquisition of Drift in February 2024. Prior to Drift, Lee was the Executive Vice President of Revenue at venture backed startup Veho, a technology company that is rethinking last mile logistics by enabling personalized, fast and transparent next-day delivery and returns. Lee served as Yext’s Head of Industry for Food Services and Hospitality and then Manufacturing and Retail before joining Veho. At Yext, he ran the global strategy, product and partnership development within his industries of focus. Under his leadership, these industries became some of Yext’s most profitable lines of business.

Earlier in his career, Lee lead sales and revenue teams at several startups in New York City including Slice and SinglePlatform, which was acquired by Constant Contact in 2012.

Natalie Marcotullio@2x

Natalie Marcotullio, Head of Growth & Product Marketing

Navattic

Head of Growth and Product Marketing at Navattic, where I focus on helping SaaS companies give their prospects a better buying experience.

I am a 2x solo marketer with a background in SEO and digital marketing for B2B sales and marketing SaaS. Now focus on full-funnel marketing, GTM strategy, messaging and positioning, and improving the digital buyer experience.

Lauren Silvers@2x

Lauren Silvers, Director of Sales Transformation

Okta

My expertise is in Revenue Operations and Enablement, and I was recently honored by SalesIntel.io as one of the top women making an impact in SaaS.

In my current role at Okta, I lead Sales Transformation globally, with an explicit focus on methodology.

From building a creative agency in NYC, to teaching some of the brightest minds in the world how to think critically at University of Chicago, to partnering with high growth companies to achieve their productivity goals, seeking out transformative opportunities and embracing vertical learning curves is in my DNA.

Nikita Zhitkevich@2x

Nikita Zhitkevich, VP of Sales

PartnerStack

As VP of Sales at PartnerStack, I lead our revenue team across direct sales and partnerships, helping SaaS companies grow faster through partner-led GTM.

I bring a systems-driven mindset from my background in biomedical sciences (BMSc, King’s College London & Western University), paired with a passion for building, learning, and driving innovation in sales and partnerships.

I am always happy to connect with fellow professionals and share best practices, insights, and opportunities.

MANOJ

Manoj Ramnani, Founder & CEO

SalesIntel

Manoj is the Founder and CEO of SalesIntel, a company committed to providing the pipeline generation platform using the highest quality B2B data on the market. SalesIntel uses the AI technologies and human research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.