Case Studies

2× More Leads, 15 % Higher Connect-to-Meeting Rate: How Bloomberg’s Enterprise Ticket-Sales Team Scales Outreach with SalesIntel

SalesIntel helps me find new leads to sell to and has improved conversation rates.

Global Manager of Ticket Sales, Enterprise, Bloomberg

2×

growth in inbound lead

40%

reduction in list-building time

BloomBerg
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Overview

Bloomberg L.P. is a global leader in financial data, analytics, and news. Within the Enterprise division, the Ticket Sales group provides corporate clients with premium access to Bloomberg-hosted conferences, summits, and bespoke events, experiences that deepen customer relationships and showcase Bloomberg thought leadership.

The Challenge

  • Solo-Rep Pressure – As Global Manager of Ticket Sales needed a steady stream of new prospects without the support of a large SDR team.
  • Fragmented Data Sources – Building lists from multiple public databases was slow and often produced outdated or incomplete records.
  • Stagnant Conversation Rates – Limited direct-dial and email coverage made it hard to turn cold calls into booked meetings.
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40

%

reduction in list-building time

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Bloomberg

SalesIntel helps me find new leads to sell to and has improved conversation rates. I can access a large amount of data at once, great for list building as a solo sales rep.

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The Solution

  • High-Volume, Human-Verified Database – SalesIntel unlocked millions of accurate C-level and VP contacts across finance, tech, and media.
  • One-Click List Building & Append – The browser extension and CRM sync let Joseph create laser-targeted lists in minutes—no copy-paste required.
  • Direct Dials & Rich Firmographics – Reliable phone numbers plus firmographic filters (industry, revenue, geography) ensured every outreach was relevant and personalized.

The Results

  • 2× increase in new leads sourced each week, expanding outreach from ~60 to 120 fresh prospects.
  • 15 % lift in connect-to-meeting conversion rate by pairing direct dials with richer contact context.
  • 40 % reduction in list-building time, freeing hours for live conversations and follow-ups.
  • More predictable pipeline flow, with a replenishable pool of high-quality accounts ready for outreach.

By replacing manual research with SalesIntel’s verified data engine, Bloomberg’s Enterprise Ticket-Sales team now spends less time hunting for prospects and more time engaging them. The result is a larger, faster-moving pipeline that turns conversations into meetings, and meetings into event revenue, without adding headcount.

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