How to Unify Sales & Marketing, Once and For All

Sales and marketing misalignment isn’t just frustrating, it’s expensive. Siloed teams, conflicting KPIs, and communication breakdowns stall pipeline growth and kill deals.

Join a powerhouse panel of sales, marketing, and revenue leaders as they break down what’s really causing the disconnect, and how to fix it once and for all.

Our panel of leaders brings together incredible experience across multiple industries and roles:

- Kelli Negro, Marketing Lead at Workday
- Geno Genov, VP of Sales at Cloudstaff

Yoni Spitzer, VP of Operations & Head of Operations at Coro

Rebby John, VP of Global Presales at Salesloft

From executive misalignment to data silos to AI’s role in collaboration, this conversation will dig into real-world stories, hard-won lessons, and tactical strategies that actually move the needle.

Whether you’re running GTM, ops, or a team caught in the crossfire, you’ll walk away with a clear blueprint for building trust, sharing goals, and accelerating revenue, together.

Meet the Presenters

Manoj Ramnani, Founder & CEO

SalesIntel

Manoj is the Founder and CEO of SalesIntel, a company committed to providing the pipeline generation platform using the highest quality B2B data on the market. SalesIntel uses the AI technologies and human research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.

Kelli Negro, Marketing Lead

Workday

Hi I’m Yoni and operations is my passion and in my blood.

I am a strategic and data-driven Operations & Revenue Operations leader with extensive experience optimizing sales, business processes, and GTM execution in high-growth SaaS and cybersecurity environments.

As VP of Operations & Head of Revenue Operations at Coro Cyber Security, I lead Revenue Operations, Business Applications, Analytics, IT, and Commercial Operations, ensuring seamless cross-functional execution across sales, marketing, finance, and legal teams.

I specialize in:

Scaling revenue operations through process automation, Salesforce CRM optimization, and data-driven forecasting.

Driving GTM efficiency by refining sales motions, territory planning, and deal desk workflows.

Reducing churn and improving customer lifecycle management through strategic segmentation and engagement.

Aligning operational execution with revenue growth via cross-team collaboration and analytics.

Managing IT, commercial legal affairs, and infrastructure to support business scalability.

With a background in business operations, cybersecurity, legal affairs, and intelligence, I thrive in high-pressure environments where strategic execution, data-driven insights, and operational excellence drive results.

Geno Genov, VP of Sales

Cloudstaff

As a seasoned sales executive, I bring over two decades of experience driving revenue growth and leading high-performing sales teams across diverse industries. My strategic approach is rooted in:

*Building and nurturing client relationships – I prioritize understanding client needs to develop tailored solutions that foster long-term partnerships.

*Implementing data-driven sales strategies – Leveraging analytics to identify market opportunities and optimize sales processes for sustainable success.

*Mentoring and developing sales talent – Committed to cultivating a culture of excellence, I empower teams to exceed targets and achieve professional growth.

Throughout my career, I have successfully navigated and excelled in telecommunications, oil & gas, and staffing, consistently applying my expertise to drive business success in each industry. What sets me apart is my willingness to take calculated risks—I embrace challenges, explore innovative strategies, and push boundaries to uncover new opportunities for growth and revenue generation.

I thrive in dynamic environments where innovation meets execution, and I am passionate about delivering measurable results that impact both clients and organizations.

Rebby John, VP of Global Presales,

Salesloft

Rebby John is the Vice President of Global Presales at Salesloft, where he leads a team of solution consultants responsible for guiding customers through their digital transformation journey. With over 20 years of experience across enterprise sales, customer success, and technical consulting, Rebby blends deep product knowledge with strategic vision to help organizations modernize their revenue workflows.

Throughout his career, he has held leadership roles at top SaaS companies including Adobe and SAP, consistently building high-performing teams that serve as trusted advisors to some of the world’s most innovative brands. Known for his collaborative leadership style and passion for operational excellence, Rebby is committed to aligning technology with business outcomes.

He is a sought-after voice in the presales and revenue tech community, often sharing insights on customer-centric enablement, the evolving role of solution consulting, and how AI is shaping the future of go-to-market strategies.

Yoni Spitzer, VP of Operations & Head of Operations

Coro