Recap: Measuring ROI in B2B Influencer Marketing

Join Brianna for a deep dive into influencer marketing strategies tailored for B2B. We’ll explore account-based influencer marketing, leveraging micro-influencers for niche markets, and creating long-term, successful partnerships.

Meet the Presenters

Brianna Doe

Founder and CEO of Verbatim

As the Founder and CEO of Verbatim, Brianna helps startups and SMBs build successful, scalable marketing programs and see high-ROI, sustainable growth. With more than a decade of experience in demand generation, content, influencer marketing, and social, she brings a unique, 360-degree perspective to her work. Outside of her 9-5, she’s a LinkedIn content creator, writer, and public speaker. Her work and thought leadership have been featured by Fast Company, CNBC, American Marketing Association, HubSpot, and more.

Jason Hasenberg

Community Lead at SalesIntel

A seasoned professional in community development, strategic partnerships, and digital marketing, I excel in fostering engagement and driving growth. Currently, I’m a Community, Events, & Social Media Manager at SalesIntel. My focus is on creating and executing unique community campaigns that drive brand awareness, brand loyalty, and revenue. In my free time, I am a basketball coach and am the “cool” uncle. I live life everyday to the fullest. Prior to SalesIntel, I was a VP of Audience Development at Ascent Conference. I orchestrated successful in-person and virtual events, which involved some of biggest names and companies in the SaaS industry.