Recap: Thriving in the Chaos: Smaller Budgets, Bigger Goals, and the AI Advantage

Smaller budgets more AI. Smaller teams bigger goals. Smaller space in the SERP more chaos. The industry is going through a shift and this shift is in many ways a reset to how marketing has always been done but for the last decade forgotten about. As buyers behaviors change and the markets expectations change – teams, marketers and leaders must all change with it. In this talk, Ross will share strategies and tactics on how to navigate this new world on the back of data, insight and strategies that are built on the back of both traditional thinking like storytelling and modern technologies like artificial intelligence.

Meet the Presenters

Ariana Shannon

Director of Marketing, Brand at SalesIntel

Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track, taking her to her current role as the Marketing Director at SalesIntel. Her unique perspectives on sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.

Ross Simmonds

Founder & CEO of Foundation Marketing

Ross Simmonds is the founder & CEO of Foundation, a global marketing agency that provides services to organizations all over the world ranging from some of the fastest-growing startups to global SaaS brands. Ross was named one of Atlantic Canada’s Top 50 CEOs and one of the top marketers in the world by BuzzSumo and SEMRush. Ross is also a well sought out public speaker, an angel investor, and the author of multiple books.