Recap: The B2B2C Identity Graph: The Future of B2B Marketing

You can watch the recap here!

The past year brought many challenges in nearly every walk of life. But as we settle into the “new normal” it’s blatantly clear that the B2B marketer’s job will be all the more challenging. Why? Because past methods of marketing like geo-targeting and reverse IP appending are no longer appropriate methods for targeting WFH audiences. Additionally, the removal of first-party cookie tracking from Google’s landscape is looming in our near future.

It’s also no secret that B2B marketers face obstacles when trying to build brand awareness and capture quality leads via the digital ecosystem. Adtech is highly optimized for consumer marketing. Data used for relevant advertising placement is almost exclusively mapped to consumer or personal attributes. But like with most challenges in the marketing world, technology advances to offer a solution. So the upside? There is a solution that is here now, and attainable to any level of marketer: The B2B2C Identity Graph.

Agenda:

How we got here – the evolution of ad tech
Consumer identity graphing & ad targeting
The B2B marketer’s dilemma
B2B2C identity graphing – a game-changer for B2B marketing
An innovative B2B2C solution

Meet the Presenters

Chris Matty

Versium

Internet & technology start-up executive, Early pioneer of consumer and business data tech as the founder of InfoSpace, Involved in over 12 technology start-ups & over 14 corporate acquisitions.

Manoj Ramnani

SalesIntel

Manoj is a graduate of George Washington University’s business school with a degree in Management of Information Systems. He also actively serves as a board member for Duo Education, Center for Advanced Orthopedics (CAO), GymGO and Mobile Spectrum. Manoj is the Founder and CEO of SalesIntel, a company committed to providing the highest quality B2B contact data on the market. SalesIntel’s research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.