What is the difference between predictive signals and intent data?

Predictive signals (funding, leadership change, hiring surges, new technology adoption) identify accounts that will likely need a solution before they start researching one. Intent data, more precisely called demand-capture signals, identifies accounts that are already actively evaluating vendors.

How long is the gap between a predictive signal and an intent signal?

The gap varies by trigger type and is commonly described as a window of several weeks to a few months between a predictive event (like a funding round) and a demand-capture signal surfacing.

What signals does SalesIntel's Signal Intelligence capability track?

As of SalesIntel's 2026 platform data, Signal Intelligence tracks 32+ signal categories and 60,000+ intent topics spanning predictive triggers (funding, leadership change, hiring surges, new technology adoption) and demand-capture triggers (intent topic surges, pricing-page visits, competitor searches, form fills).

Should a GTM team replace intent data with predictive signals?

No. Intent data still identifies the accounts ready to buy now, and a dual-timeline pipeline strategy uses both: predictive signals to create future pipeline and demand-capture signals to capture the demand that already exists today.