AdsIntel Data

The verified B2B graph,
licensed as your advertising data layer.

For ad, identity, and measurement platforms, and for the advertising agencies and enterprise data teams that build audiences in their own data stack. Work-email anchored person records with firmographic, technographic, and role context, delivered as recurring files or warehouse-native access. Identity spine licensing for platforms that lack a B2B person layer; feeds and enrichment for the ones that have one.

200M+

Verified B2B contacts

34M+

Companies profiled

42K

Technology products, 1B+ associations

60M

US personal mobiles, deterministically linked

18+

Years first-party data

What's in the data

Six layers, one verified person at the center

Every feed and every integration is built from the same layers, which is why the same asset works for a marketplace, an identity graph, and a measurement product.

Contact graph

Verified B2B contacts

Name, title, function, seniority, verified work email, direct dials. Human-verified records re-verified every 90 days.

200M+
globally, about 70M US

Firmographic

Company intelligence

Domain, revenue, employee count, industry. Deliberately B2B-only.

34M+
Companies19M / 15M
US / international

Technographic

Technology install data

Confidence tiers and first and last verified dates per install.

42K+
Products1B+
Tech associations

Intent signal

PredictiveIntent

60,000+ topics captured at the source: 3,200+ US conferences, 1,000+ webinars a day, a B2B-filtered bitstream, and a patented buying-committee filter.

8 to 9 months
ahead of conventional intent, refreshed every two weeks

Signals

Company-level triggers

Funding, M&A, hiring, leadership changes, product launches. Catch buyers at the moment that predicts the need.

30+
Signal categories

Identity Bridge

Person-to-personal linkage

Personal mobiles and emails deterministically linked to verified business identities, with probabilistic methods extending reach. No MAIDs required, so reach does not depend on deprecating mobile ad IDs.

60M
US personal mobiles40M
Personal emails globally

Nothing reaches production from a single source. Every element is corroborated across public, proprietary, and partner sources; a dedicated research team re-verifies contacts every 90 days; the full dataset is reprocessed monthly and records that no longer clear thresholds are removed.

Data coverage at a glance

Floors we stand behind

Deterministic for accuracy, probabilistic for scale. The numbers below are the verified deterministic floors; run us through an advertising qualification and reach goes significantly higher when probabilistic methods come in.

DATA TYPE US COVERAGE GLOBAL COVERAGE VERIFICATION REFRESH
Contacts (people) About 70M 200M+ Machine and human verified; human-verified records re-verified every 90 days 90-day cycle; monthly reprocessing
Companies (firmographic) 19M 34M+ Machine and human verified Continuous
Technographic 42K products, 1B+ tech associations, global Confidence tiers; first and last verified dates per install Quarterly+
PredictiveIntent US-first 60,000+ topics First-party capture, patented buying-committee filter Every two weeks
Company signals (hiring, funding, news) 12,000+ publishers, 30+ categories, global Aggregated Daily
Identity bridge 60M personal mobiles 40M personal emails (31M+ US) Deterministic linkage, 82% link accuracy Periodic data-ops expansion
How we capture intent

The source advantage

Conference network

3,200+ US conferences

Captured through our proprietary event and badge-scanning network: in-person buying intent at the point of engagement.

Webinar activity

1,000+ webinars a day

Ingested and attributed to verified B2B professionals, a direct signal of active research.

B2B-filtered bitstream

Research activity, filtered to buyers

A patented buying-committee filter strips non-buyer noise and surfaces parallel activity from the technology leaders at the same company.

Use cases by partner type

What partners build with the data

Identity and measurement platforms

B2B identity spine and truth set

The verified contact and company graph as the B2B person layer inside your identity resolution or measurement products, covering the roles a consumer graph misses.

DSPs, SSPs and curation platforms

Verified B2B data layer

Firmographic, technographic, and intent attributes delivered into your pipes for curation and targeting, with person-level resolution behind every segment.

Data marketplaces

B2B audience and data layer for buyers

Your buyers query against 34M+ companies and 200M+ contacts without building a proprietary graph. Pairs with the Audience Library catalog.

Enterprise data teams

The graph inside your own graph

Feeds and enrichment for brands and enterprises licensing the verified B2B person layer on their own terms, delivered to your warehouse.

Delivery models

Three ways to take the data

01

File-based delivery

Structured export matched to your identity spine: contacts, firmographics, technographics, delivered on an agreed cadence. The lowest-friction path for identity graph, truth set, and enrichment partnerships.

02

Warehouse-native access

Snowflake private listings: in-warehouse access with no files or APIs to manage. Monthly full refresh standard.

03

Syndicated audiences

Prefer segments over raw data? The AdsIntel Audience Library syndicates the catalog into your taxonomy. See AdsIntel Audiences.

Technical and operational specs

What to expect

Identity match Strong B2B identity match performance via LiveRamp RampID; compatible with major identity graphs via hashed email (SHA-256) and business domain matching. Identifiers: hashed business emails, personal emails, mobiles. No MAIDs required.
Delivery format CSV/TSV via secure file drop or S3, Snowflake private listings, or marketplace-native onboarding. API delivery available on request for qualifying high-volume use cases.
Refresh cadence Intent segments every two weeks. Contact and firmographic: 90-day re-verification, monthly full reprocessing. Company signals: daily ingestion.
Taxonomy Firmographic, technographic, and intent categories; segment naming and taxonomy mapping customizable to partner conventions.
Onboarding Syndicated catalog onboarded to your taxonomy on an agreed timeline. Custom segments in days, not weeks.
Data governance SOC 2 · GDPR legitimate interest basis · CCPA compliant · Opt-out process supported · First-party, ethically sourced since 2008.
SOC2 CCPA GDPR

Ethically sourced · First-party since 2008 · Legitimate interest basis · Opt-out supported

How to start

NDA, then a real number on your data.

01

NDA and data dictionary exchange

We share the card; you share your universe.

02

Diagnostic match test

About two weeks, on your data. No match rates quoted in advance; the test produces the number.

03

Commercial framework

Syndication, licensing, or both, shaped by what the test shows.

Let's run the test on your data

We don’t quote match rates in advance. After an NDA and a data dictionary exchange, a time-boxed diagnostic match test runs against your universe and produces the number that matters, on your data, not a rate card.