Selling to CFOs in 2024: Cutting Through Red Tape and Expediting Sales Cycles

The finance department’s involvement in the buying process has increased since last year, and they now hold a bigger responsibility. Even if the CFO won’t be present in buyer interactions, the CFO is a decision-maker and one of the most important key stakeholders of any strategic purchase decision. 

Join sales leaders from SalesIntel and CapChase to learn how to navigate red tape and accelerate sales cycles by effectively engaging CFOs.

Meet the Presenters

Eric James

VP Sales at SalesIntel

Results and employee oriented leader with a reputation for motivating and inspiring large teams to achieve exceptional results. Open and expert communicator who has a track record for clearly conveying company positions to senior leaders, employees, customers, accounts and government officials. Dedicated to maintaining a reputation built on developing people, service, quality and ethics.

Adam Raphael Cress

Director of Enterprise at Capchase

Experienced sales leader skilled in driving growth in both early-stage SaaS startups and established enterprise software companies. Proven track record in building sales teams and managing complex sales cycles. Prioritizes a consultative approach, focusing on understanding clients’ business needs rather than just pushing products.

Teddy Collins

VP of Corporate Finance at Seat Geek

Finance executive in the high growth technology sector with a focus on mobile and B2B2C companies. Experience building FP&A, investor relations, treasury, and corporate development functions from scratch to IPO.

Ashwath Bhat

CFO at Fractal

Experienced Finance leader with Global and Multi-market experience with a demonstrated history of partnering with business leaders to improve financial performance. Skilled in FP&A, Strategy, Acquisitions & Divestitures, Commercial Finance, Pricing, Controllership, Treasury Operations and Financial Analysis. GE FMP and Chartered Accountant from India.