AI Automation for GTM: ICP Classification & Automated Outbound

The Context:

Most GTM teams have moved past the “should we use AI” question and are stuck on execution: prompts that don’t hold up, workflows that break the moment someone besides the builder tries to run them, and buying signals that don’t lead to pipeline.

The Session:

Jonathan Kvarfordt (“Coach K”), founder of the GTM AI Academy (10,000+ members), and Justin Parnell, founder of Justin GPT and a 1:1 AI consultant & FDE who builds custom agents and automations for executives and GTM teams, join SalesIntel for a hands-on session covering three AI automations GTM teams:

Classifying and messaging to your ICP
Monitoring named accounts for buying signals
Turning those signals directly into outbound.

This will be a practical build-along session. Attendees leave with a look at how each workflow is structured, and where possible, access to the underlying assets or a high-level guide to replicate them.

Audience Takeaways

A working method for ICP classification and messaging
How to monitor named accounts for buying signals across web and social sources
How to move from a signal trigger straight into automated outbound (email/social)
Access to workflow assets or a high-level guide to rebuild them
A look at how AI-native GTM teams keep automations useful long after the demo