Claude for GTM: AI Automation Best Practices

Most GTM teams aren’t new to AI anymore. The problem isn’t adoption, it’s that what they’ve built hasn’t had the impact and ROI expected. Implementations that worked once break quickly and need more enhancements. Prompts produce output that are too generic and miss the mark. Token costs escalate quickly but don’t justify the results.

The missing piece is almost always the same: no one showed them how to architect the workflow correctly from the start.

The Session:

Tahnee Perry is an AI advisor and the founder of A25, an AI training consultancy. She has built and delivered Claude automation workshops for teams at L’Oréal, HP, Autodesk, Amadeus, and Sabre. She has spoken at Stanford and the Fast Company Ideas Festival. She trains 2,500+ GTM professionals through her newsletter and Maven courses.

This session goes beyond demos. Tahnee walks through two production-ready Claude workflows, Competitive Intelligence and Outbound prospect research-to-email, built the way teams actually need them: replicable, maintainable, and grounded in real data.

Attendees leave with working frameworks, prompt structures, and two free guides they can put to use immediately.

Audience Takeaways

• A clear understanding of what makes a Claude workflow durable vs. one that breaks after a few weeks
• A working competitive intelligence system: how to feed Claude market signals and get structured, sales-ready output
• An outbound prospecting workflow: account research → contact finding → personalized email drafting, fully inside Claude
• The prompt architecture behind both workflows, not just what was typed, but why it was structured that way
• Two free guides
• The discipline of planning before prompting, Tahnee’s core methodology for getting AI to produce output worth using

Meet the Presenters

Tahnee Perry, AI Advisor & Founder

A25 (goa25.com)

Johan Abadie, CMO & GTM Ops

SalesIntel