Recap: AI Agents Won’t Fix Bad Data: The Pipeline Playbook for Logistics & B2B Revenue Teams

The Context:

AI agents are everywhere in the conversation right now. Every vendor has one. Every conference has a track on it. But for revenue and operations leaders in logistics and B2B, the question is the same: where does AI actually create pipeline and drive revenue, and where is it just noise?

The logistics industry runs on relationships, timing, and data precision. AI agents promise to make all three better. But most teams are still figuring out where these tools fit into their actual workflows, how to connect agent activity to revenue outcomes, and which investments are worth making versus which are just burning credits.

The Session:

This fireside chat brings together two leaders who sit at the intersection of AI, data, and B2B revenue. Mike Marut (Revenova), Josh Courtright (SalesForce) and Johan Abadie (SalesIntel) will get into how AI agents are reshaping pipeline generation for logistics and B2B companies. We will cover how Revenova is embedding AI natively into transportation management with Artimus and Agentforce, how SalesIntel helps revenue teams build pipeline on a foundation of verified contact and intent data, and where these two approaches converge to create real results.

No product demos. No scripted case studies. Just a candid conversation about what is working, what is not, and how revenue leaders can move from experimentation to a repeatable AI-powered GTM motion.

Audience Takeaways

AI Agents in Context: What AI agents actually do in logistics and B2B GTM, and how to separate useful capability from vendor spin
The Data Foundation: Why AI agents fail without accurate, verified data underneath them, and how to build the right foundation before deploying agents
Pipeline That Moves: Where AI agents are creating the most measurable pipeline impact today, from outbound prospecting to capacity matching to customer retention
Workflow Architecture: How to design human + AI agent collaboration that matches the speed and complexity of logistics and B2B sales cycles
The Right Stack: What tools are worth the investment, how Salesforce-native AI (Agentforce, Artimus) connects with sales intelligence platforms, and where teams over-invest on tooling before nailing the workflow
From Experiment to Playbook: How to move from ad hoc AI use to a systematic pipeline generation motion with clear measurement and ROI
Avoiding the Pitfalls: The most common mistakes teams make when deploying AI agents, and the decisions that separate teams seeing results from teams burning credits

Meet the Presenters

Mike Marut, Director of Marketing

Revenova

Josh Courtright, Lead Partner Solution Engineer

Salesforce

Johan Abadie, Head of Marketing

SalesIntel

Tim Boland, CFO