Webinar Recap: Panel Discussion: RevDriver’s Guide to Data Driven Demand Gen
November 20, 2019 • By Ariana Shannon
There are dozens of strategies for demand gen, but some are more effective than others. Listen in as three experts, Susan Rylance; VP of Growth at Fahren, Jason Hubbard; VP of Growth at SalesIntel, and Brooke Braun; Director of Marketing Operations at MOBE, answer the following questions about their experiences with data driven demand generation.
What are the keys to more efficient prospecting?
What are the essential tools for processing, tracking and reporting?
What strategies have you used to hone your message and identify active marketing channels?
Susan has over 20 years of experience helping companies grow their marketing teams and has built a network of seasoned marketing and digital professionals across the country. She began her professional recruiting career building Digital People, a marketing and digital recruiting company, where she grew it both locally and regionally to be a well-recognized and respected brand in the community. She was then asked to lead marketing for Atterro (parent company of Digital People) and it’s seven brands where she built a marketing team and strategy that helped in the strategic acquisition of Atterro. Rylance has helped many SMB and Fortune 500 companies build their marketing and digital teams allowing them to focus on their overall business strategies and goals.
Brooke Braun – Director of Marketing Operations at MOBE
Brooke has spent most of her career in marketing and marketing operations – specifically mapping, analyzing and detailing the who and how a buyer, or buying team becomes a customer. She loves to use technology to gather and analyze intent, persona, explicit and implicit data in order to track and inform the consumer journey. She is a certified Marketo expert and loves to bridge sales, marketing and client facing teams, and front-end tools with back-end data.
Jason Hubbard – VP of Growth at SalesIntel
Jason has literally grown-up in startups, including helping to grow three top 100 Inc. Fastest Growing Private Companies. Most recently, Cirrus Insight was number 41. He now serves as the VP of Growth for SalesIntel.io. SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth. SalesIntel is the top provider of accurate and affordable sales and marketing contact data. With over 4 Million contacts and most direct-dial contacts in the industry, SalesIntel is your resource for contact data. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth!