Webinar Recap: 5 Tips on How to Work 10% Harder and 100% Smarter

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Companies are struggling now more than ever to fill pipeline and drive revenue. But simply working harder and doing more aren’t effective or sustainable strategies. A recent study showed that cold call volume is increasing by 14% while meeting volume dipped by 11%. You have to focus on working smarter not harder to win.

In this webinar Jim Hopkins, Sr. Director of Marketing at Leadspace, and Jason Hubbard, VP of Growth at SalesIntel, will outline five B2B strategies for working smarter to win in a challenging environment.


  • Easy as “PIE”
  • Using Data Driven Pre-Targeting
  • Adjusting Outreach Channels/Strategies
  • Leveraging the Right Content
  • Shifting Your Pitch and Marketing Tone

Watch the Recap!

Meet the Presenters

Jim Hopkins

Jim Hopkins


Jim is a marketer, designer, storyteller, filmmaker, and dad. He currently leads marketing at Leadspace, and brings over 15 years of experience as a marketer at companies like IDG, Demandbase, and Salesforce. Jim is a native of the San Francisco Bay Area and is an avid sports fan, music lover, and entertainment junkie. He got an undergraduate degree at BYU in Provo, Utah, where he majored in Marketing & Advertising, and minored in Graphic Design. He later completed an MBA at Arizona State University.


Jason Hubbard


Jason has literally grown-up in startups, including helping to grow three top 100 Inc. Fastest Growing Private Companies. Most recently, Cirrus Insight was number 41. He now serves as the VP of Growth for SalesIntel.io. SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth.SalesIntel is the top provider of accurate and affordable sales and marketing contact data. With 95% accurate, human-verified contacts, 60+ Million machine processed data, and the most direct-dial contacts in the industry, SalesIntel is your resource for contact data. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth!