Attracting Inbound Leads through Relationships

with Kate Erwin, Social Media Lead at Beam Content

Watch this episode of B2B Pipeline Pioneers

Pipeline pioneer Corrina Owens, a GTM Advisor, discusses the need to get back to marketing basics: setting clear value propositions, sales expectations, and understanding customer needs. Looking ahead, Corrina sees a shift towards using customer advocates and internal content creators in place of relying solely on “unicorn” sales reps. She prioritizes investing in brand building, community engagement, and customer relationships to boost revenue growth.

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