Recap: ABM Mastery: Enhancing Your Campaign Strategy with Trigger Stacking

ABM Mastery Enhancing Your Campaign Strategy with Trigger Stacking

Every organization has data flowing through their systems. So use it to your full advantage!

Join us to learn how to activate data to provide the right message, to the right person, at the right time. Through real-world examples and case studies, we will demonstrate how the 4-D Framework can guide you in effectively utilizing intent data through trigger stacking to maximize your ABM outcomes.

  • What is Intent Data & Understanding Different Sources
  • Various Use Cases for Intent Data
  • How to effectively use Intent data through trigger stacking
    • 4-D Framework

Meet the Presenters

Mason Cosby

Mason Cosby

Founder of Scrappy ABM

Hi. I’m Mason.

Scrappy ABM Expert & Founder

I Build Marketing Programs That Deliver Millions Using Scrappy ABM.

Mason specializes in building Scrappy ABM programs on low budgets that drive high impact. Serving as the Marketing Lead at numerous boutique, bootstrapped businesses, Mason has Sourced over $6.5M in the past 3 years, driving a 18X ROI.

If you are looking for no-nonsense practical marketing execution that drives revenue, Mason Cosby can provide guidance on practical low-tech ways for growth.

Ariana Shannon

Ariana Shannon

Director of Marketing, Brand at SalesIntel

Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track, taking her to her current role as the Marketing Director at SalesIntel. Her unique perspectives on sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.