Brand Is the Only Moat: Ben Wright on Strategic AI, Go-To-Market Shifts & Building Revenue Resilience

In this standout episode of The Pipeline Pioneers Podcast, Ben Wright, EVP of Revenue at Levanta, shares the unconventional journey from Heathrow Airport operations to leading high-impact revenue teams in SaaS. Ben breaks down the massive shifts in GTM strategy, the rising power of brand as a competitive moat in an AI-first world, and why companies must rethink their sales and marketing allocations for 2025.

You’ll learn:

• Why AI isn’t a “do-nothing” button but a tool to eliminate sales friction
• How to use brand awareness, founder content, and partnerships to generate demand
• Why knowing your ICP’s behavior is the foundation of every successful GTM play
• Where modern revenue teams should place their biggest bets in a crowded market

Whether you’re scaling a SaaS startup or leading a mature GTM function, Ben’s no-BS insights will change how you think about pipeline growth, strategy, and execution.