Think about starting the sales process in 2022 by selling straight to your best-fit, highest-value clients. No more squandered time marketing and selling to unqualified prospects that aren’t a good fit for your company. Go right into engaging and pleasing your target accounts.
The availability of a variety of technology makes the time ripe for the adoption of account-based marketing, the strategy that is predicted to soon encompass B2B marketing entirely.
The majority of B2B marketing programs are created to assist the B2B sales team in their selling efforts. To name a few, this includes all internal collateral materials, inbound “pull” marketing such as content marketing, outbound “push” marketing such as search engines, public relations and lead generation efforts, trade marketing at events or related media, and business development channel partnerships.
But now ABM has become the centerpiece of most marketing efforts.
Read the eBook behind why ABM has become so essential, how to make sure it’s a good fit for your team, and how you can go ahead and get started with your first ABM campaign.