Signals
Data
ICP & Looklike Modeling
Human Verification
Comprehensive Support
Real Mobile Numbers
Research on Demand
Guided Transitions
Contact Data
Intent Data
Company Technographics
Company Firmographics
The Problem
Form Friction Kills Your Pipeline
Your pipeline growth is directly connected to your form strategy. Long forms drive prospects away, and short forms leave you with incomplete lead data. When forms become barriers, or when reps must manually research every submission, growth stalls.
The Solution
Enrich Every Submission. Shorten Every Form.
FormsIntel automatically appends firmographic and contact data to every form submission through hidden fields, so you capture complete lead intelligence without adding a single question. Shorter forms convert more. Richer data closes more.
How It Works
From form submission to sales-ready lead in four steps
No code changes required. FormsIntel plugs into your existing HubSpot or Marketo forms and starts enriching leads from day one.
1
Enrich
Capture Firmographic Data Automatically
Firmographic data, company size, revenue, industry, and location are captured via hidden fields automatically, the moment a prospect submits your form.
2
Qualify
Score Submissions Against Your ICP
Submissions are scored against your ICP criteria. High-fit accounts are prioritized, so your team always knows who to call first.
3
Adapt
Never Miss Critical Data
Dynamic forms add fields when an email isn’t in the database, so you always capture what you need, without requiring extra fields from every visitor.
4
Route
Deliver Enriched Leads
Complete, enriched leads are delivered to your GTM team with full context. Leads flow directly into your CRM, no manual research, no delays.
“Thanks to SalesIntel’s real-person support and hands-on training, resulted in 15% boost in win rates, the biggest driver of our success. We’ve also cut bad data by 28%, expanded our target coverage by 25%, and accelerated our outreach by 40%, all while ramping up new hires 25% faster. Their team genuinely cares about our results.”
Sales Team
Enrich inbound leads. Prioritize ICP accounts.
FormsIntel delivers complete lead intelligence the instant a prospect submits. SDRs skip research and engage with context. AEs enter discovery calls knowing the account. Leaders watch inbound convert to pipeline faster.
- Know company size, revenue, and industry before your first outreach
- Prioritize and act on high-fit leads
- Shorten sales cycles by focusing on inbound leads that match your ICP
- Turn inbound volume into qualified pipeline without manual enrichment
Demand Generation & Marketing
Shorter forms. Higher conversions. Better data quality.
FormsIntel lets you reduce form fields to just an email address while still capturing the complete lead intelligence your team needs. Fewer fields means less friction, and more conversions without sacrificing data quality.
- Reduce form abandonment by cutting unnecessary fields
- Capture firmographic data, company size, revenue, and industry automatically
- Improve lead quality scores flowing into nurture programs
- Align inbound lead data with the same criteria sales uses to prioritize
Revenue Operations
Automate lead enrichment and routing at scale.
FormsIntel plugs into your existing HubSpot or Marketo forms, no code changes required. Enriched data flows directly into your CRM, enabling automated routing, scoring, and sequencing from the moment a lead is captured.
- Deploy in hours, not weeks
- Route leads to the right rep or territory based on enriched firmographic data
- Reduce bad data and incomplete records in your CRM
- Eliminate manual data entry and post-submission enrichment workflows
Business Impact
What changes when every form submission is sales-ready
FormsIntel doesn’t just improve form data, it transforms how quickly and effectively your revenue team acts on inbound leads.
Form intelligence from submission to closed deal
Every step of the FormsIntel workflow, from capturing hidden fields to delivering enriched, prioritized leads directly into your GTM stack.
Qualify
Leverage ICP scoring on form submissions
Every form submission is automatically scored against your ideal customer profile the moment it arrives. High-fit accounts are prioritized and flagged so your sales team can act on your best opportunities while they’re still hot.
- Score submissions instantly against your ICP criteria
- Flag and prioritize high-fit accounts for immediate follow-up
- Slash lead response time for top prospects
- Stop letting qualified leads go cold while reps chase dead ends
Adapt
Dynamic forms that never miss critical data
When a prospect’s email isn’t in the database, FormsIntel dynamically adds the fields needed to capture missing information, ensuring you always get a complete lead record without burdening every visitor with a long form.
- Adaptive fields appear only when enrichment data isn’t available
- Reduce form abandonment while maintaining data completeness
- Capture complete profiles with minimal friction for known contacts
- Boost conversions without sacrificing data quality
INTEGRATIONS
Enriched leads flow directly into your GTM stack
FormsIntel has native integrations with HubSpot and Marketo, no code changes required. Enriched lead data flows directly into your CRM the moment a form is submitted, enabling automated routing, scoring, and sequencing from day one.
- Native integration with HubSpot and Marketo forms
- Enriched data flows directly into your CRM, no manual entry
- Enable automated lead routing based on firmographic data
- Combine with SalesIntel Data for even deeper contact intelligence
Better Together
Products that work with FormsIntel
Data
B2B Contact Data
Go deeper on enriched leads with verified contacts, direct dials, and detailed firmographic data to power faster outreach.
ICPIntel
Ideal Customer Profiling
Score your enriched leads against a data-driven ICP model built from your best customers’ DNA, for even more precise prioritization.
Signal360
Buying Signal
Score your enriched leads against a data-driven ICP model built from your best customers’ DNA, for even more precise prioritization.
Shorter forms. Better data.
Faster pipeline.
Join high-growth marketing and sales teams using FormsIntel to convert more leads and close them faster, without sacrificing data quality.
FAQ
Frequently asked questions
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How does FormsIntel enrich leads without adding form fields?
FormsIntel uses hidden fields within your existing HubSpot or Marketo forms to capture firmographic and contact data automatically. When a prospect submits their email address, FormsIntel looks them up in the SalesIntel database and appends data like company size, revenue, industry, and location, all in the background, with no extra visible fields for the prospect to fill in.
This means you can reduce your visible form fields to just an email address while still capturing the complete lead intelligence your sales and marketing teams need.
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What forms and platforms does FormsIntel work with?
FormsIntel has native integrations with HubSpot and Marketo, the two most widely used marketing automation platforms. No code changes are required. Enriched data flows directly into your CRM, and the setup can typically be completed in hours, not weeks. For custom stacks, Webhooks and API access are also available.
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What data does FormsIntel append to each submission?
FormsIntel automatically captures firmographic data including company size, annual revenue, industry, employee count, and location. It also appends technographic insights and contact details, all sourced from SalesIntel’s verified B2B database. This gives your sales team complete context on every inbound lead without requiring the prospect to fill in additional fields.
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What happens if a prospect's email isn't in the database?
FormsIntel’s adaptive form technology handles this automatically. When a submitted email address isn’t found in the database, the form dynamically adds the specific fields needed to capture the missing information from the prospect. This ensures you never miss critical lead data, while keeping forms short for the majority of visitors who are already in the database.
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How does FormsIntel help prioritize leads after enrichment?
After enriching a submission, data collected allow you to score the lead against your ICP criteria. High-fit accounts are automatically prioritized, so your sales team always knows which inbound leads to act on first. This dramatically reduces lead response time for your best prospects and stops qualified leads from going cold while reps are busy chasing lower-priority submissions.
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Will shorter forms actually improve our conversion rates?
Yes, the data is clear. HubSpot research shows that reducing form fields from 4 to 3 produces a 50% lift in conversions. Baymard research shows that 18% of users abandon forms they perceive as too long or complex. FormsIntel lets you ask for as little as an email address while capturing the same depth of data you’d get from a lengthy form, giving you higher conversion rates without sacrificing lead quality.